10 Engagement Tactics That Will Help B-to-B Marketers
Engagement tactics are about helping B-to-B marketers define a plan to get a two-way conversation going with prospects and get the most out of their social media programs.
Replace Your Web Site With a Blog and Interact More With Tradesman
Want to scare upper senior management? Go to them with this idea: Make your blog the center piece of your online marketing.
Companies That Want to Reach the Professional Tradesmen Need Twitter
Companies that want to reach the professional tradesmen need to consider Twitter in their media mix. Twitter isn’t just for younger people to follow each other any more. There are some good solid options for businesses to capitalize on this media.
Top 3 Highlights of Why B-to-B Marketers Need Social Media
Reaching tradesmen through social media is very different from your traditional methods.
A recent Forrester research report highlighted the fact that a majority of B-to-B decision-makers were going online to find information, and only 25-30% of the marketers were using social media.
3 Tips For B-to-B Marketers to Optimize Your Brands For Facebook
B-to-B marketers – tips on making the most out of your Facebook account.
B-to-B Marketers: Twitter Traffic Explosion Led By 45-54 Year Olds
Perception vs. Reality. Perception is Twitter is for people under 30. The reality is it’s the fastest growing segment for folks 45-54. Another reason B-to-B marketers should be using it.
Twittering is Fast Becoming a “Go-to” Tactic for B-to-B Marketers
Twittering is fast becoming a “go-to” tactic for B-to-B marketers.
7 Ways to Engage Tradesmen to Read Your Blog
7 ways to engage tradesmen to read your blog and keep them coming back.
Industrial Marketers Need to Use Blogs and Emails to Reach Tradesmen
Industrial marketers should use blogs and e-mails together to maximize their marketing efforts to professional tradesmen.
Six Industrial Blogging Tips to Reach Professional Tradesmen
The purpose of a blog is to have an ongoing conversation with your customer or potential customer. In the case of professional tradesman, whether they be electrician, plumbers or iron workers, they only have so much time and when they’re looking for info it has to be relevant to them.
By focusing in on a niche you set yourself up as an expert.
Here are six quick tips on how you can make a niche blog work in your favor.