Matt Sonnhalter shares his top takeaways from CONEXPO-CON/AGG, including remote-controlled construction equipment, creative custom crew buttons spotted on the show floor and why attendance may have been slightly down, but the show still felt busy and energetic. Watch the full video below.
Why Marketing Metrics Don’t Matter if They’re Not Tied to Business Results
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to...


