OUR NICHE
Marketing can be a dirty business
And that’s exactly what we like about it. We are a manufacturing marketing agency that serves companies that target professional tradesmen in the construction, industrial and MRO markets. People who work with their hands. Plumbers. Electricians. Machinists. To understand what motivates these guys, we go to the places where they work. Onto the construction sites. And into the factories. We ask them questions. Listen to their challenges. And, we actually use the tools and equipment they use. That means rolling up our sleeves. Digging into their businesses. And yes, even getting our own hands dirty.
Our Specialty
We call our specialty B2T marketing or Business-To-Tradesman. At Sonnhalter, a manufacturing marketing agency, we know the manufacturers that sell to tradesmen. We know their businesses. Their distribution channels. And the media they use to deliver their messages.
Experience + Knowledge
The combination of hands-on experience and knowledge of the industry sets us apart from other marketing firms. That’s why our clients consider us an extension of their marketing departments. And in some cases, we are their marketing departments. It’s also why we have such long-term relationships with our clients.
The Bottom Line
The bottom line is never losing sight of the main goals: to increase sales…and to grow businesses. We’ve been successfully doing both for the B2T market for more than 30 years. And we’ve never, ever been afraid to get our hands dirty doing so.
Markets Served
B2T
Construction
Industrial
MRO
Safety
Electrical
Plumbing
HVAC/R
Metal Fabrication
Distributor Networks
B2T AREAS OF EXPERTISE
Strategic Collaboration
Sales Promotion & Support
Channel Marketing Programs
New Product Launches
Brand Development & Integration
Plus More...
Other Key Services
Advertising
Art/Design
Collateral
Marketing
Interactive Marketing
Public Relations
Media Planning + Buying
Social Media
Web Design
Writing
At Sonnhalter, we know tradesmen.
We know the manufacturers that market to them. We know the distribution channels that sell to them. We’re not afraid to roll up our sleeves and get our hands dirty to learn everything we can about their businesses. It’s what we’ve been doing for more than 30 years. Marketing to contractors and distributors is second nature to us.
As the country’s leading B2T advertising/marketing agency, we’re experienced at helping manufacturers market their products and services to professional tradesmen, especially in the following key markets: construction, plumbing, electrical, HVAC/R, industrial and MRO.
Our work for leading brands has given us extensive experience and industry knowledge that we draw from for each client and for every project. We’re also very good at developing channel marketing programs. We understand the complexities of the industrial sales cycle because every one of our clients sells through distribution channels.
