Invite the reader to become a “FAN” so you can share more information with them
For those of us who have just recently set up a Facebook account for business purposes, we are all looking for ways to maximize our exposure and get the most out of what’s available. In my search for ways to increase my use of Facebook, I ran across a post by Steve Coulson, “5 Tips for Optimizing your Brands for Facebook” on ways to optimize your brand. His tips ranged from the right way to create a profile to developing different content to fans and non-fans.
Here are 3 takeaways I got from his post that would be very applicable for industrial and B-to-B users:
1. Optimize your web site share preview. One of Facebook’s strengths is the viral spread of shared links into new feeds using the links application. This gives you the option of presenting a number of images that can accompany the link.
2. Display different content for “fans” and “non-fans.” For a B-to-B user, this is a great way to invite the reader to become a fan by incentivizing visitors to see exclusive content. This content could be the latest new product or a special promotion.
3. Defining a publishing schedule for your content. If you manage and spread out updates, it allows you to carry on an ongoing dialog with your fans. Facebook offers different types of updates, e.g., links, notes, videos, and Steve suggests you mix them up which would help create more interaction within the first 24 hours. This is important since updates drop out of the newsfeeds after that time period. Also by using a schedule, you can monitor and track which content gets you more traction/conversations.
B-to-B marketers, by using these types of tips, can help set themselves apart and get more conversations going with fans on Facebook.