B-to-B Marketers: Twitter Traffic Explosion Led By 45-54 Year Olds

by | Apr 9, 2009

TwitterPerception vs. Reality. Perception is Twitter is for people under 30. The reality is it’s the fastest growing segment for folks 45-54. Another reason B-to-B marketers should be using it.

Twitter continues to have incredible growth, but may surprise you where the growth is coming from. Alexei Oreskovic  shared these great nuggets of information regarding Twitter in a recent post for Reuter’s MediaFile blog:

Twitter has seen its popularity explode in recent months with a number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.

Twitter is a rare example of the older people embracing  a new web technology at such an early stage, says Andrew Lipman, director of industry analysis at comScore.

Twitter may even be catching on among people who have reached a post-business phase of their lives: of the 4 million U.S twitter users in February, 5.2 percent were over 65 years old.


That shouldn’t surprise me. I’ll be 61 this year and this new technolgy stuff is interesting and not that challenging to learn. I not only use it for business, but as my grandchilden grow, I’m going to be a hip Papa.

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