15th Annual Sonnhalter Tool Drive

Sonnhalter Partners with Greater Cleveland Habitat for Humanity for 15th Annual Sonnhalter Tool Drive

Donate extra inventory, demo models, tools and building materials that are no longer needed, during the month of August in support of Habitat for Humanity. CLEVELAND – July 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in...
Brand Differentiation is Critical. . .

Brand Differentiation is Critical. . .

In this guest post from our friends at Long & Short of It, they are dissecting the notion of your brand holding a certain identity that is different from most. They talk about six different reasons as to why your company should institute brand differentiation. I...

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It’s National Safety Month!

It’s National Safety Month!

By Kylie Stanley, PR Technician In the world of trades – from construction and manufacturing to plumbing and electrical work – safety isn’t just a priority, but a necessity. That’s why National Safety Month holds special significance for those who work with their...

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Sonnhalter Welcomes its 2024 PR Intern, Sofia Zipparo

Sonnhalter Welcomes its 2024 PR Intern, Sofia Zipparo

Hello everyone! My name is Sofia Zipparo, and I am currently going into my senior year at John Carroll University. I am majoring in communications with a concentration in integrated marketing, as well as completing a minor in business. I currently hold two board...

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Mastering Social Media Timing: A Guide to Effective Posting

Mastering Social Media Timing: A Guide to Effective Posting

By: Kylie Stanley, PR Technician In the dynamic world of social media, timing plays a pivotal role in the success of your posts. Whether you're a business looking to engage customers or an individual aiming to grow your online presence, understanding when to post can...

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The Future of Marketing

The Future of Marketing

By: Kylie Stanley, PR Technician When you put hundreds of marketing professionals together, what do you get? Content Entrepreneur Expo (CEX)! CEX is the in-person event for serious content creators interested in building and growing their content-first businesses....

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Mastering the Art of Strategic Planning

Mastering the Art of Strategic Planning

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  A...

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Why Create Content Calendars?

Why Create Content Calendars?

By Kylie Stanley, PR Technician In the fast-paced world of social media, staying organized and strategic is crucial for success. With countless platforms to manage, diverse content to create, and an ever-changing digital landscape to navigate, it’s easy to feel...

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The Power of Using YouTube

The Power of Using YouTube

By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for...

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