The Biggest Challenges that B2B Marketers Face in Content Creation
In the world of content creation, multiple B2B marketers are comfortable in generating different tactics to get ahead of brand awareness, leads and driving sales. However, that doesn’t make up all of what content creation has, or its challenges, as noted in the latest...
Sonnhalter Attends STAFDA
Missed STAFDA in Nashville? No worries! Watch Sonnhalter’s recap video to experience the excitement of the tradeshow floor and get a glimpse of the latest trends in the construction and industrial industry. We’re already counting down the days to 2025's event!...
Happy Holidays from Sonnhalter!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
Sonnhalter Attends SEMA 2024!
Check out Sonnhalter’s recap video from SEMA in Las Vegas! If you couldn’t attend this year’s event, this video brings you right into the heart of the action, showcasing the tradeshow floor and the automotive industry. Sonnhalter can't wait to attend next year!...
Building Authentic Connections at PHCC CONNECT 2024
By Kylie Stanley, PR Technician I recently attended PHCC CONNECT in Birmingham, Alabama, and it was an unforgettable experience. The event kicked off with an opening party at the Barber Vintage Motorsports Museum, a venue that showcases five floors filled with rare...
Sonnhalter Wins PRSA Rocks Award
Sonnhalter wins a silver award in “Trade Media Relations” category on behalf of NIBCO. CLEVELAND – November 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a silver award in the...
National Apprenticeship Week blog
The week of November 17 of this year is National Apprenticeship Week. We celebrate all that comes with internships and apprenticeships for the trades. Being that this year will be the 10th anniversary of this holiday, makes National Apprenticeship Week even more...
The Benefits of Using Long Form and Short Form Content
When crafting your next social media post, it's essential to consider factors that will resonate with your audience. Different industries and audiences have varying preferences for content length. Generally, audiences lean towards either short-form or long-form...
Utilizing an Influencer Program in 2024
By Kylie Stanley, PR Technician Influencer marketing has evolved from a niche strategy to a mainstream approach for brands looking to amplify their reach, engage with target audiences and drive results. Here’s how you can utilize building an effective influencer...
Sonnhalter Celebrates its 48th Birthday This Year!
This year, we celebrate Sonnhalter turning 48! In 1976, John Sonnhalter founded Sonnhalter with a focus on industrial manufacturing accounts. Over time, our focus evolved, and we coined the term B2T, encompassing markets such as plumbers, electricians, machinists and...