by Sonnhalter | Jan 24, 2017 | Marketing Trends, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
“It seems like a lot of companies are doing _________. Should we be doing it too?”
Fill in the blank with any new digital tool: Virtual Reality, Facebook Live, Snapchat, Augmented Reality, etc.
Marketers are asked to consult on new communication mediums and trends on a daily basis. When they aren’t asked to consult, they’re being directed to jump in.
Once upon a time marketers were asked about email, then social media and apps. We’ve come a long way in technology trends. But the basic question is: Should we jump on the bandwagon? (more…)
by tradesmeninsights | Jan 18, 2017 | Tradesmen Insights
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Sales are always trying to short circuit the system and take the low hanging fruit. Trouble is, there’s only so much low hanging fruit. This graphic from Anna Vital should be a constant reminder to all of us that sales are a long term commitment.
Interesting infographic compliments of Brendan P. Farell, Executive VP of FIS .
by Sonnhalter | Jan 17, 2017 | Public Relations, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
“Free advertising,” who doesn’t want that? One of the best side effects of the boom in content marketing is the growth of brand-neutral trade magazine articles. Pay-for-play has been relegated to the back burner as more and more publications see the benefit of offering knowledge-based problem solving articles.
That’s also an offshoot of the lack of skilled workers, as more and more knowledge retires, there’s an increased need to transfer that knowledge. With less opportunity for direct, apprentice-based, transfer, white papers, problem solving articles and general knowledge pieces gain added importance.
So, how can your company benefit? Create thought leaders. A bragging title most people would reject, it can still help you promote your business and create a knowledge warehouse.
How to Create Thought Leaders (more…)
by tradesmeninsights | Jan 11, 2017 | Tradesmen Insights, Uncategorized
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Now that the election is over and Donald Trump will become our new leader, I’m curious to see if you’re as optimistic as I am on where the country is headed, or could be headed, if the world crosses don’t get in the way.
Trump’s business-friendly attitude and the mantra of “there will be no business as usual” is somewhat refreshing. The rollback of regulations alone should be a game changer for manufacturing. The cutting of corporate taxes wouldn’t hurt either.
(more…)
by Sonnhalter | Jan 10, 2017 | Events/Trade Shows, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
After four year in Vegas, the NAHB International Builder’s Show and the HKBA’s Kitchen & Bath Industry Show move to central Florida for Design & Construction Week .
A must-attend event for the industry, these co-located shows continue to be at the forefront of innovation, with more than 2,000 exhibitors and hundreds of education sessions. Here are a few highlights: (more…)
by Sonnhalter | Jan 4, 2017 | Marketing Trends, Tradesmen Insights, Uncategorized
By Rachel Kerstetter, PR Architect, Sonnhalter
2016 was again a big year in the B2T space. The comments and shares on what we publish here, gives us a good indication of what’s on your mind.
Here are the top posts on our Tradesmen Insights blog from 2016: (more…)
