by Sonnhalter | Feb 7, 2017 | Marketing Trends, Tradespeople Insights
By Scott Bessell, Idea Builder, Sonnhalter
There have been a couple of subtle changes (again) in the world of company/corporate identifiers—their logos.
Picture-Only
One of the attempts at winning us over is the elimination of the company name from the logo itself. So, companies like Nike—the swoosh, McDonalds—the golden arches, Starbucks—that mermaid, Shell petroleum—a shell and a growing number of others are simplifying their logos. Those corporations have of course earned through time and billions of advertising this recognition. Joe’s Plumbing, with that flushing toilet logo will probably never obtain that same synchronicity (that immediate connection between you and the icon) the others have earned. (more…)
by Sonnhalter | Feb 1, 2017 | Marketing Tips, Tradespeople Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
By now, if you have a presence on social media, and are involved in sales or marketing, you’ve seen this:
Well, bad news.
- “Fourth” isn’t spelled that way
- The National Sales Executive Association doesn’t exist
- There’s no study to be found that supports any of these statistics
There’s a great blog here that goes in to more detail. But I’d rather focus on something else:
Why do we want this to be real?
(more…)
by tradespeopleinsights | Jan 31, 2017 | Marketing Tips, Marketing Tools
Marketing to contractors is different than general marketing. Instead of pitching products, talk about solving problems. Contractors are busy and looking for solutions on how they can do their jobs better and make more money.
Our new tip sheet gives you 11 ways to help you get in front of contractors, promote your value proposition and become a trusted authority in the contractor’s mind.
Sign up to receive 11 Tips on How to Market to Contractors here.
by Sonnhalter | Jan 25, 2017 | Events/Trade Shows, Tradespeople Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
The AHR Expo, the preeminent trade show for the HVAC industry is right around the corner. The show runs from January 30th to February 1st at the Las Vegas Convention Center.
AHR just released an optimistic 2017 forecast, based on interviews with more than 1,400 HVACR manufacturers. Because of that, this year’s show promises to be an exciting and educational affair.
Here’s what you can expect:
- Over 2,000 exhibitors in 764 product categories
- More than 60,000 people expected to attend
- 200+ education seminars and product demonstrations
- ASHRAE Learning Institute Courses and Certification exams
- An innovative mobile app complete with agenda maker, interactive floor plan and more features
Of course Las Vegas has no end of off-the-show-floor options. If you need help finding best in dining, nightlife and sightseeing, check out the recently updated Sonnhalter Insider’s Guide to Las Vegas.
by Sonnhalter | Jan 24, 2017 | Marketing Trends, Tradespeople Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
“It seems like a lot of companies are doing _________. Should we be doing it too?”
Fill in the blank with any new digital tool: Virtual Reality, Facebook Live, Snapchat, Augmented Reality, etc.
Marketers are asked to consult on new communication mediums and trends on a daily basis. When they aren’t asked to consult, they’re being directed to jump in.
Once upon a time marketers were asked about email, then social media and apps. We’ve come a long way in technology trends. But the basic question is: Should we jump on the bandwagon? (more…)
by tradespeopleinsights | Jan 18, 2017 | Tradespeople Insights
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Sales are always trying to short circuit the system and take the low hanging fruit. Trouble is, there’s only so much low hanging fruit. This graphic from Anna Vital should be a constant reminder to all of us that sales are a long term commitment.
Interesting infographic compliments of Brendan P. Farell, Executive VP of FIS .
