B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other advantages are that results appear in days because Google is pushing video to the top. This is a great opportunity for B-to-B marketers.
Blog Best Practices: 8 Writing Tips to Generate Leads From Professional Tradesmen
Your company’s blog can become the “Gateway” to introduce your company and its products/services to prospective customers. Here are some best practice tips that will help you generate serious traffic to your blog.
B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. Simply fulfilling a request is not the answer, but yet many companies do just that. According to a recent survey of people who have requested info suggests that 80% of all sales are made on or after the third contact. The survey conducted by Marketing Best Practices, Inc. polled over 700 respondents with only 8% buying after the first call.
B-to-B Marketers: What Type of Twitterer Are You?
People use Twitter for different reasons. From a B-to-B perspective, why do you? For those of us who are trying to use Twitter as a marketing tool, you normally have a reason for using it. Twitter is a conversational platform. What kinds of conversations are you having?
B-to-B Marketers: Social Networks Top Priority for 2010
Unless you’ve been living under a rock, you must know that social media, even in the B-to-B space, is gaining traction on a daily basis. Top marketers worldwide agree that digital will increase in 2010.
5 Reasons Trade Associations Should Be Blogging
Trade associations, by design, are supposed to be the mouthpiece for their constituency. Most though have missed the opportunity to harness the power of the Internet and social media. This is especially true of the more conservative manufacturing-type groups.
Social Media: Will Be Focus of B-to-B Marketers in 2010
According to a recent study completed by Alterian in their 2009 annual survey, social media will become the focus of marketers in 2010. This should come as no surprise to us in the B-to-B marketplace where budgets are still tight and management is continuing to demand accountability for marketing efforts. The survey covered 1068 marketing professionals. The respondents came from Europe (36%), from North America (62%) and from Asia Pacific (2%). Here are the highlights:
Building a B-to-B Social Media Lead Generation Program Targeting the Professional Tradesmen
B-to-B marketers, especially those in the manufacturing sector who are targeting the professional tradesmen, are slow to adapt to new things and social media is one of them. I’ve seen it in our business that clients (manufacturers) are aware of social media but don’t know how to use it to get business. Yes, social isn’t about getting business (short term), it’s about branding and thought leadership roles. But in the real world, and especially in this economic climate, companies are also identifying new potential customers and taking them through the selling cycle to see if they can be converted to a sale. If B2B folks would have a better understanding of how to use social, then it would be easier for them to incorporate it into their other marketing efforts.
Are B2B Social Tactics Different Than B2C ?
One of the biggest challenges I face with our B2B clients is trying to convince them that Social Media has a place in their overall marketing plan. B2B and B2C are more aligned than you think. And in most cases in my opinion, B2B companies have an advantage because they have a well-defined audience (e.g. Plumbing Contractors) where they can focus their energy and expertise.
Don’t Overlook The Power of Facebook For Driving B-to-B Applications
Even though Social media will not replace search marketing, it is still a strong contender when it comes to both traffic and brand loyalty. According to Chris Crum, WebProNews recently covered a study from Chitika which found that Facebook was the most valuable social media tool for driving repeat readers to content sites.