Unless you’ve been living under a rock, you must know that social media, even in the B-to-B space, is gaining traction on a daily basis. Top marketers worldwide agree that digital will increase in 2010. A recent article in eMarketer, Engagement on social networks top priority for marketers, substantiated these trends.
81% of the brand executives surveyed expected an increase in digital projects in 2010. Social networks and applications were among their biggest priority.
B-to-B marketers are evaluating traditional media investments and are reallocating dollars to paid digital spending. Digital allows marketers to measure engagement whether it be time spent on a site, page views or click-through rates.
What are you doing to capitalize on the digital age? I’d love to hear from you.