People use Twitter for different reasons. From a B-to-B perspective, why do you? For those of us who are trying to use Twitter as a marketing tool, you normally have a reason for using it. Twitter is a conversational platform. What kinds of conversations are you having?
I read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter, and thought he hit it right on the head. Here are highlights of the Twitter styles:
Twitter Marketing Styles
- Conversationalists – Want to use Twitter for business, but will participate in the daily conversations.
- Conversational Marketer – Participate but with a stated purpose. They remind you of their newsletter or link you back to their blog.
- The Salesman – Less conversational and more to the point of why they are here. These folks, even though they put sales first, still contribute good info and links to their followers.
- The Broadcaster – Self promotion is the only reason they are there. They don’t participate in conversations and don’t contribute to the group.
So the question arises, what kind of Twitterer are you?