B-to-B Marketers: What Type of Twitterer Are You?

by | Mar 3, 2010

People use Twitter for different reasons. From a B-to-B perspective, why do you? For those of us who are trying  to use Twitter as a marketing tool, you normally have a reason for using it. Twitter is a conversational platform. What kinds of conversations are you having?

I read a post recently from Jason Falls (a social media guy who I admire), Four styles of marketing on Twitter, and thought he hit it right on the head. Here are highlights of the Twitter styles:

Twitter Marketing Styles

Twitter Marketing Scale

  • Conversationalists – Want to use Twitter for business, but will participate in the daily conversations.
  • Conversational Marketer – Participate but with a stated purpose. They remind you of their newsletter or link you back to their blog.
  • The Salesman – Less conversational and more to the point of why they are here. These folks, even though they put sales first, still contribute good info and links to their followers.
  • The Broadcaster – Self promotion is the only reason they are there. They don’t participate in conversations and don’t contribute to the group.

So the question arises, what kind of Twitterer are you?


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