Don’t Overlook The Power of Facebook For Driving B-to-B Applications

Even though social media will not replace search marketing, it is still a strong contender when it comes to both traffic and brand loyalty. According to Chris Crum, WebProNews recently covered a study from Chitika which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study considered you a loyal user if you went to a site 4 or more times a week, and Facebook led the pack with 20% of all visitors. While the likes of Google will certainly outpace you in sheer numbers, Facebook’s popularity offers you the value added of them probably seeing your info on that page because of the frequency of them checking it. Chris’s insights and suggestions are worth the read.

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2 Comments. Leave a comment

  1. B2Bento

    Facebook is definitely one of the major conversation watering hole, even for B2B space. But, unfortunately it’s very difficult to prove the ROI – specially after they discontinued Lexicon – the only way to track and measure Facebook. Fanpage is the only option marketers have now – there is no way to be part of, monitor or measure the millions of conversations are going on there.

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