Podcast: Why Online Training Gives You the Edge
Everyone is looking for ROI. Lisa explains the differences of why Manufacturers and Distributors use it and why their reasons are different. She also talks about the different ways to learn – Observations, Conferences, Classroom and Self-Study .
Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe...
Service Firms that Generate Online Leads Grow Faster
Leads no matter where they come from are an important part of starting the sales cycle. I’m used to dealing with Manufacturers who make stuff and are trying to sell it and I thought they would have better success identifying online leads than service companies. Evidently that’s not the case.
Sonnhalter Releases Three New Podcasts with Topics Related to Distributor-Supplier Relationships
BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series. The new podcasts offer interviews about...
The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out
The Content Marketing Institute and Marketing Profs second annual research report is out and as usual, both CMI and Marketing Profs have a great handle on what’s happening in the B-to-B space.
Marketing Tips to Utilize Twitter
Twitter isn’t about you, it’s about sharing relevant information with those that follow you. The more relevant the content, the better chance of you building your base of loyal followers. I use Twitter strictly for business, so everything I put out has something to do with issues that I think affect my followers.
Distributors, reps and manufacturers discuss their outlooks for 2011 at the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and tradeshow.
“Right Skills Now” Provides Fast-Track Training for Tradesmen
The biggest issue I hear from both contractors and manufacturers is lack of work isn’t the issue, but lack of qualified people to do it is. Right Skills Now may not be the end all but it’s a model that can work for both on a regional basis. I know one of Mike Rowe’s passion is training the professional tradesman and this is a step in the right direction.
It’s All About Business: A Straight Shooting Book on Social Media
No Bullshit Social Media by Jason Falls and Erik Deckers is true to its title. They take the mystery out of it and explain in a no-nonsense way how to get the most out of Social if indeed you jump in. And it’s about the ultimate goal-driving business.
Are You Minding Your Manners on Twitter?
Yes, there are rules (even though some should be self-evident) on the do’s and don’ts on Twitter. Heidi Cohen in a recent post gives you 24 guidelines.