The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out

The Content Marketing Institute and MarketingProfs┬ásecond annual research report is out and as usual, both CMI and MarketingProfs have a great handle on what’s happening in the B-to-B┬áspace. It’s worth the read.

Highlights include:

  • Content marketing remains a top priority for marketers in 2012.
  • Article posting and social media (excluding blogs) are the most popular tactics.
  • Blogs, white papers and videos are seeing an increased adoption.
  • Content marketing spending is increasing as well as outsourcing.

You can download the report here.

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