The Content Marketing Institute and MarketingProfs second annual research report is out and as usual, both CMI and MarketingProfs have a great handle on what’s happening in the B-to-B space. It’s worth the read.
Highlights include:
- Content marketing remains a top priority for marketers in 2012.
- Article posting and social media (excluding blogs) are the most popular tactics.
- Blogs, white papers and videos are seeing an increased adoption.
- Content marketing spending is increasing as well as outsourcing.
You can download the report here.
