No Bullshit Social Media by Jason Falls and Erik Deckers is true to its title.
They take the mystery out of it and explain in a no-nonsense way how to get the most out of Social if indeed you jump in. And it’s about the ultimate goal – driving business.
This easy-to-read book highlights if you should be in social and how you should approach it if you are. Since they both come from the marketing side, they not only show practical examples of both BtoB and BtoC users, and how you can integrate social media into your overall strategy. Highlights include how to plan, implement and monitor.