Sonnhalter Releases Three New Podcasts with Topics Related to Distributor-Supplier Relationships

by | Dec 7, 2011

BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series.

The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention.

The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship.

The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system.

The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012.

“These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter.

The new podcasts, along with the rest of the Marketing Insights series, are available here. (

About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at or visit the company blog at

About Modern Distribution Management

Modern Distribution Management (MDM) is a subscription newsletter that covers the critical management issues facing wholesale distribution executives. MDM coverage includes business intelligence, industry news, seasoned analysis, practical ideas from leading experts and valuable resources for navigating the industry. For more information, visit the MDM website at

About MCA Associates

Established in 1986, MCA Associates is a team of senior consultants providing ideas and lean thinking leadership to wholesale distribution and manufacturing companies that are committed to operational excellence. For more information about MCA Associates and the services they offer, visit


The Specialty Tools and Fasteners Distributors Association (STAFDA) was founded in 1976 and has approximately 2,500 member companies. STAFDA holds an annual convention each November for members to convene and take part in educational programs, seminars and a trade show that is well attended by leading manufacturers, distributors and representatives within the industry. For more information about STAFDA, visit

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