Video series offers quick, easy-to-understand marketing advice on a variety of industry topics.
CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release of its “Marketing Minute” video series.
Hosted by Matt Sonnhalter, vision architect at Sonnhalter, the Marketing Minute video series offers short and concise pieces of marketing and business tips for organizations trying to reach professional tradesmen. Some of the topics covered in the video series include:
“What is a USP?”
“What is a Creative Brief?”
“What is a QR Code?”
“Is Print Dead?”
“The Modern Press Release”
“For many of us, the daily workload doesn’t leave much time in our busy schedules to learn about new trends happening within our industry,” said Matt Sonnhalter. “With the Marketing Minute series, our goal is to educate professionals on some of the latest industry happenings in a way that is fun, informative and concise.”
To watch the Marketing Minute video series on YouTube, please visit this link.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty.
We’ve been hearing for years that print is “dead” and digital media reigns. However for B2T, print is still and important medium.
Join Matt Sonnhalter in the next installment of our Marketing Minute series to find out more about why you shouldn’t call time of death of print advertising.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org.
SIFCO Forge Group found themselves with longer-than-desired turnaround and delivery times and needed a lean program to help them reduce these times and their costs. In partnering with MAGNET, SIFCO went far beyond a typical lean program and redefined their company culture with the SIFCO SMART program. In this video, you’ll learn more about MAGNET and SIFCO’s development of SMART and how it positively impacted not just SIFCO’s bottom line but every single member of its workforce.
Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. I had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital Media Center and editor of the Akronist.com.
I asked Chris if he would be willing to share some ways that video helps tell a story or some tips on using video, here’s what he said:
Because we live in such a visual culture, video has become a crucial means to communicate a message.
Make sure your video is short and to the point – under three minutes is ideal – and be sure to focus on your audience and your message.
The more personal you can make your video, the more effectively it will reach your audience. We relate to personal stories about everyday people. Profile a client or end customer – tell their story in their own words.
Keep mobile on your mind when creating your video. Many people may watch it using mobile devices. So, again, shorter is better. Also consider posting Vine and Instagram videos with succinct messages.
A compelling story is much more important than technical aspects (like special effects). A well-told story will transcend a lack of resources.
Use B-roll (supplementary footage that helps alleviate the “talking head” interviews) and plan out your video by listing shots and locations ahead of time. A little planning will save you a lot of time in the editing process.
About Chris:
Chris Miller is the director of the Akron Digital Media Center and Akronist.com, as well as a community investment officer at Akron Community Foundation. Chris has more than a decade of digital and print journalism experience
