Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs

Agency adds nearly 1,000 programs and other new features to list of more than 20,000 technical programs across the country. CLEVELAND – February 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, updated its extensive database of vocational education and technical programs in the United States with new features, including the addition of nearly 1,000 programs. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. In addition to its new programs, each state in the database is now listed separately, and there is also an updated page for national programs and resources. Other features include more concise and easier to sort course titles. The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information. “When Sonnhalter launched the database of vocational and technical programs, we wanted to provide a simple resource that would make it easy for companies to reach out to students interested in becoming professional tradesmen,” said Matt Sonnhalter, vision architect at Sonnhalter. “As we grow and improve our database, we continue to do our part in narrowing the gap between manufacturers and educational programs.” To download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.read more >

Sonnhalter’s Rachel Kerstetter Awarded “Rising Star Award” by Greater Cleveland Public Relations Society of America Chapter

CLEVELAND – December 2016 – Rachel Kerstetter, public relations architect at Sonnhalter, was honored with the inaugural “Rising Star Award” at this year’s annual Cleveland Rocks Awards, presented by the Public Relations Society of America’s (PRSA) Greater Cleveland Chapter. This year marked the 14th year in which the PRSA Greater Cleveland Chapter honored the area’s best in marketing and communications with more than 50 awards across more than 30 categories. The first recipient of the Rising Star Award, Kerstetter was recognized as an outstanding public relations professional with seven or fewer years of experience. At the ceremony, Kerstetter was honored for her high level of professionalism, proven abilities in aligning PR strategy and execution with client goals. “In a short amount of time, Rachel has become an invaluable asset to not only the PR objectives of our clients, but also to the many inner workings necessary to make our agency thrive in our respective niche,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter is proud to see a well-deserving candidate such as Rachel be the first to receive this award. With a long career ahead of her, we look forward to watching her grow as an accomplished young professional and seeing how it will move our public relations efforts forward.” Kerstetter joined Sonnhalter in 2011 and served as public relations engineer prior to her promotion to public relations architect in 2015. Kerstetter is an active member of the PRSA, serving on the board of directors, and is vice president of membership of the Greater Cleveland chapter. She earned her bachelor’s degree in communications from the University of Mount Union, located in Alliance, Ohio. About the PRSA Greater Cleveland Chapter The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio.…read more >

Sonnhalter Announces Marketing Minute Video Series

Video series offers quick, easy-to-understand marketing advice on a variety of industry topics. CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release of its “Marketing Minute” video series. Hosted by Matt Sonnhalter, vision architect at Sonnhalter, the Marketing Minute video series offers short and concise pieces of marketing and business tips for organizations trying to reach professional tradesmen. Some of the topics covered in the video series include: “What is a USP?” “What is a Creative Brief?” “What is a QR Code?” “Is Print Dead?” “The Modern Press Release” “For many of us, the daily workload doesn’t leave much time in our busy schedules to learn about new trends happening within our industry,” said Matt Sonnhalter. “With the Marketing Minute series, our goal is to educate professionals on some of the latest industry happenings in a way that is fun, informative and concise.” To watch the Marketing Minute video series on YouTube, please visit this link. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. #    #    #read more >

Seventh Annual Sonnhalter Tool Drive Raises $20,000 Worth of Donations for Habitat for Humanity

Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a seventh year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $20,000 worth of tools and building materials again this year. Since Sonnhalter began its efforts in 2010, it has collected nearly $200,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “Your efforts help Cleveland Habitat continue its neighborhood revitalization efforts,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “Your steadfast support provides some of the ‘tools’ to making our work possible.” Community participants in the Seventh Annual Sonnhalter Tool Drive included the Berea Recreation Center, Cuyahoga County Public Library - Berea Branch, Dave’s Precision Automotive, Fear’s Confections, Frangos Group, Lakeside Supply, Lamar, offices of Dr. Brian Britt and Dr. Kent Nicklas, Rising Star Coffee Roasters, Samsel Supply, St. Mary of the Falls, Sutton Industrial Hardware, The Wine Spot, Wolff Bros. Supply, Woodhill Supply and many community members. Trades industry participants in the Seventh Annual Sonnhalter Tool Drive included Council Tool Company, Gerber Plumbing Fixtures, Jergens and KNIPEX Tools. “The Sonnhalter Tool Drive is a rewarding and exciting experience for our team each year,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are very humbled by the generosity of our clients, partners and the community who made it possible for us to give nearly $200,000 in donations over the past seven years to this great organization.” All of the donations that Sonnhalter collected benefited the Greater Cleveland Habitat for Humanity. The donated items will be used…read more >

Sonnhalter Partners with Habitat for Humanity for the Seventh Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the seventh annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Monday, August 1 and Wednesday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate. “We had such a great response to last year’s Tool Drive and collected more than $35,000 worth of tools, building materials, appliances and other items, bringing the total to $176,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we’re looking forward to working with this generous community, and we encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.” 8318read more >

Sonnhalter Continues Support With Scholarship For Cuyahoga Community College Construction Program

Agency’s donation adds to longstanding relationship with trade professionals CLEVELAND – June 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, continued its support of Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship” with a $2,500 donation. With more than 3,500 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication. “Sonnhalter’s support for scholarships provides students with pathways to education and training required to thrive in today’s construction industry,” said Megan O’Bryan, vice president, development and Tri-C Foundation. “Their gift opens the doors of opportunity for students to complete college degrees and credentials. We are grateful for their continued partnership.” Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work. “Sonnhalter is excited to further extend our support for this growing program as it shapes a new generation of hardworking professionals in the construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. ”It’s a unique opportunity to provide a scholarship for a program that educates a population with which we’ve worked closely for four decades and is located right in our backyard.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown…read more >

Sonnhalter Adds Mortar Net Solutions as New Client

Cleveland – March 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Mortar Net Solutions as one of its newest clients. Located in Burns Harbor, Ind., Mortar Net Solutions is a leader in the development, distribution and support of innovative moisture management solutions for masonry construction. The company developed and brought to market a series of innovative solutions, including MortarNet®, BlockFlash®, LathNet™ and TotalFlash® that continue to aid masons and architects in their commitment to the creation of beautiful and durable structures. “After an exhaustive search, we’re happy to be working with Sonnhalter as we continue to increase our footprint in the marketplace,” said Art Fox, marketing manager at Mortar Net Solutions. “Mortar Net Solutions was impressed by Sonnhalter’s ability to market to the contractor and distributor levels, and we look forward to applying their expertise to our line of industry-leading solutions.” Sonnhalter provides a full range of marketing communications services for Mortar Net Solutions that will span across multiple departments which will guide Mortar Net Solutions’ creative messaging on both print and electronic platforms, as well as managing its public relations and media relations. “Sonnhalter is happy to expand its reach in marketing to the professional tradesmen through Mortar Net Solutions’ customer base in the masonry construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. “Mortar Net Solutions delivers solutions that are one-of-a-kind to the market, so we are excited to drive the message of these unique products.” About Mortar Net Solutions Mortar Net Solutions develops, distributes and supports innovative moisture management solutions for masonry construction. Mortar Net Solutions was founded in 1992 with the invention of its flagship product, MortarNet®, a mortar collection solution developed to prevent water damage to masonry cavity walls. Mortar Net Solutions also developed…read more >

Sonnhalter and Viega Honored with Silver Davey Award

CLEVELAND – February 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the 11th Annual International Davey Awards competition. Sonnhalter accepted the award in the Print-Collateral Brochure category for a brochure on Water Quality created for Viega LLC. The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets. Viega LLC launched its Water Quality Initiative to educate the engineering community and prepare them for the new ASHRAE 188P standards to combat Legionella and other waterborne pathogens. Sonnhalter worked with Viega to create the water quality campaign and the 8-page brochure to educate the industry and position Viega as the leader and subject matter expert. “We’re excited to receive this award for a campaign that supported and educated such an important issue,” said Matt Sonnhalter, vision architect at Sonnhalter. “As an agency that works closely with professionals in the plumbing industry, it was a great experience to help Viega combat a problem that affects millions.” About Viega Founded in 1899, the Viega Group is the global leader in press technology systems for industrial, commercial and residential industries. Viega LLC, headquartered in Wichita, KS, offers more than 3,000 products, including Viega ProPress® for copper and stainless, Viega MegaPress® for black iron pipe in hydronic systems, Viega MegaPressG for gas and Viega PEX Press systems in Zero Lead™ bronze and high-performance polymer. For more information, visit www.viega.us. About The Davey Awards The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with…read more >

Sonnhalter Releases Vocational Database

Sonnhalter Releases Comprehensive List of Nation’s Vocational Education Programs Agency’s list provides useful information from thousands of technical programs across the country. CLEVELAND – November 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, released an extensive database of vocational education and technical programs in the United States. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information. “As an agency that markets to so many professional tradesmen, we understand the importance of reaching out to the young people interested in learning a trade,” said Matt Sonnhalter, vision architect at Sonnhalter. “We created a master list that will act as a resource that will hopefully bridge the gap between local manufacturers and local vocational programs.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed…read more >

Sonnhalter Adds Nook Industries as New Client

Cleveland – October 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Nook Industries as one of its newest clients. Located in Cleveland, Nook Industries is a leading innovator of linear motion components and systems, and its products serve a multitude of industries, including aerospace, chemical, food and beverage, transportation and many more. Nook offers engineering, design, analysis and manufacturing in one facility, and it has the in-house ability to heat treat solid and hollow ball screws and linear shafting. It is also the only company in the industry to offer onsite die design, manufacturing and control. Sonnhalter will provide a number of agency services for Nook that will span across multiple departments. The firm will assist in developing and implementing an integrated marketing plan for both the OEM and MRO markets. Other services include branding, nurturing campaigns to vertical markets, newsletters, public relations services and social media. “We are excited to be working with a client that not only raises the bar for the linear motion industry, but also has roots down in the Cleveland area,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter hopes to work closely with Nook and utilize our B2T expertise to help them grow in the market.” About Nook Industries Headquartered in Cleveland, Nook Industries is an ISO9001:2008- and AS9100C-registered company that provides controlled motion solutions in a wide range of industries including transportation, medical/diagnostics, paper, chemical, food/beverage, solar/aerospace, entertainment and communications markets. For more than 45 years, Nook has provided comprehensive engineering, design and analysis in providing the highest quality linear motion manufacturing solutions on the market today. For more information, visit nookindustries.com or call 800-321-7800. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target…read more >