by tradesmeninsights | Jun 4, 2021 | Agency Insights, News, Press Release
CLEVELAND – June 2021 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, names Kylie Stanley the new public relations technician. In this role, Stanley will develop content for social media, write copy and represent Sonnhalter and its clients.
Stanley attended The University of Akron, where she studied Public Relations and Media Studies. While in school, Stanley produced the university’s web-series, “Class Cancelled,” that showcased activities students could do in the Akron area. From her video experience, she was awarded a Lower Great Lakes Emmy in the Arts and Entertainment college category.
Along with her video experience, Stanley has worked with social media and was a media relations intern at a Columbus marketing agency.
“We are excited to have Kylie join the Sonnhalter team,” said Matt Sonnhalter, vision architect at Sonnhalter. “Kylie is a talented young professional and we look forward to seeing her grow here.”
Stanley is currently a member of the central Ohio chapter of PRSA.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
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by tradesmeninsights | Dec 11, 2020 | News, Press Release, Tradesmen Insights
Sonnhalter wins Silver Davey Awards in the Print Campaign-B2B for Design/Print and Social Features-Best Community Building & Engagement for Social categories.
CLEVELAND – December 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, won two Silver Davey Awards with its clients, General Pipe Cleaners and Kapro Tools. Sonnhalter won a Silver Davey with General Pipe Cleaners in the Print Campaign-B2B for Design/Print for General Pipe Cleaners’ new “Duotone Look and Feel” creative. Sonnhalter also won a Silver Davey with Kapro Tools in the “Social Features-Best Community Building & Engagement for Social” for the launch of Kapro’s influencer program.
For the award it received in the category of Print Campaign-B2B for Design/Print, Sonnhalter wanted to give General Pipe Cleaners’ print and digital creative a completely new look and feel that felt more contemporary to today’s audience. By using a duotone, high-contrast effect, Sonnhalter was able to develop creative that felt very modern and allowed the products in their distinct orange color to pop.
For the award it received in the category of Social Features-Best Community Building & Engagement for Social, Sonnhalter worked strategically in finding and pitching woodworking, DIY and contractor influencers in the U.S. and Canada who would be willing to use Kapro Tools’ products on upcoming builds and give honest opinions on the product’s features. Sonnhalter drafted personalized letters to accompany each package of Kapro product samples. Since the launch of the program in 2019, Kapro Tools’ number of Instagram followers has grown more than ten times its original number of followers, and the company has greatly increased its presence and credibility across many crucial online communities.
With nearly 2,000 entries from across the U.S. and from around the world, the Davey Awards honors the finest creative work from the best small shops, firms, and companies worldwide. The Davey Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“These awards are a testament both to the collaborative relationship Sonnhalter has with our clients and our ability to incorporate the latest trends in order to help them resonate with a modern audience,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter is very pleased to be recognized for our efforts by these industry experts, and we extend our appreciation to them, as well as General Pipe Cleaners and Kapro Tools, who made winning these awards possible.”
About the Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms, agencies, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids,” who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.
by tradesmeninsights | Sep 13, 2020 | Events, News, Press Release
CLEVELAND – September 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eleventh year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $27,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected $310,000 in donations.
Sonnhalter team members Matt Sonnhalter and Rosemarie Ascherl-Lenhard load donations for the Greater Cleveland Habitat for Humanity.
Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.
“This year, the Sonnhalter team had the unique challenge of putting together our Tool Drive in a way that could be safe and effective amidst the COVID-19 pandemic,” said Matt Sonnhalter, vision architect at Sonnhalter. “While we anticipated a potential drop in community participation, we were pleasantly surprised and grateful to announce that our donations this year were as strong as years past.”
“Cleveland Habitat for Humanity eagerly awaits Sonnhalter’s annual Tool Drive,” said John Habat, president/CEO of the Greater Cleveland Habitat for Humanity. “It replenishes our inventory and generates revenues to support our affordable homeownership program. Sonnhalter has been doing this for more than ten years, demonstrating again and again its commitment to affordable housing in Cleveland. Sonnhalter is a treasured partner.”
Community participants in the Eleventh Annual Sonnhalter Tool Drive included the Berea Recreation Center, Fear’s Confections, Frangos Group, Rising Star Coffee Roasters, Skidmark Garage, The Wine Spot and many individuals living in the community.
Trade industry participants in the Eleventh Annual Sonnhalter Tool Drive included Airmaster, Beta Tools, Buyers Products, General Pipe Cleaners, Jergens, Inc., Kapro, KNIPEX Tools, Mortar Net Solutions, Samsel Supply, Sutton Industrial, Viega LLC, Winter Equipment, Wolff Bros. Supply and Woodhill Supply.
“Every year, we at Sonnhalter are inspired and uplifted by the generosity of our great community in its efforts to help those in need with donated tools and building materials,” added Sonnhalter. “As we move into our second decade of this endeavor, we would like to thank our clients, partners and community members for their continued support in helping Sonnhalter raise nearly $310,000 for this great cause.”
All of the donations that Sonnhalter collected benefited Greater Cleveland Habitat for Humanity. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStores, recycled building materials and home furnishings stores. Proceeds from the ReStore sales are used to help Habitat build and rehabilitate homes for those in need.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. The organization creates hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. During the last 32 years, Cleveland Habitat has brought together over 325 sponsor groups and 90,000 volunteers to help more than 275 Habitat homeowners, including more than 900 children, have a safe and decent place to live. Cleveland Habitat has provided working families who earn between 30 and 80 percent of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information, visit: www.clevelandhabitat.org.
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by tradesmeninsights | Jul 16, 2020 | Events, Press Release, Tradesmen Insights
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity.
CLEVELAND – July 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for its Eleventh Annual Sonnhalter Tool Drive. In the past decade, Sonnhalter has raised more than $280,000 worth in donations for the organization.
From Saturday, August 1 to Monday, August 31, organizations, businesses and manufacturers are encouraged to donate extra inventory, demo models, tools and building materials to the Sonnhalter Tool Drive to benefit Habitat for Humanity’s cause and its efforts of eliminating substandard housing.
“When we held our first annual Sonnhalter Tool Drive ten years ago, we never dreamed that we would be entering a second decade of working on this endeavor with such a great partner as the Greater Cleveland Habitat for Humanity!” said Matt Sonnhalter, vision architect at Sonnhalter. “We really count on the generosity of businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause. In our eleventh year, we’re looking forward to exceeding the generous donations of years past.”
Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate.
Greater Cleveland Habitat for Humanity has completed more than 250 homes since 1987 and today, engages over 3,000 volunteers, who provide more than 93,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStore, a recycled building materials store. Proceeds from ReStore sales are used to help Habitat build and rehabilitate homes for those in need.
To watch the Sonnhalter Annual Tool Drive video: https://youtu.be/I9F2H-qogyU
Tools and materials can be shipped to Attn: Tool Drive, Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115. For information on how you can participate in the Sonnhalter Tool Drive, please contact Rosemarie Ascherl from Sonnhalter at 216.242.0420 x130 or [email protected]. To make a monetary donation, please make checks payable to “Greater Cleveland Habitat for Humanity” and mail to Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115.
For more information on the Tool Drive, visit: www.Sonnhalter.com/tooldrive.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. The organization creates hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. During the last 32 years, Cleveland Habitat has brought together over 325 sponsor groups and 90,000 volunteers to help more than 275 Habitat homeowners, including more than 900 children, have a safe and decent place to live. Cleveland Habitat has provided working families who earn between 30 and 80 percent of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information, visit: www.clevelandhabitat.org.
by tradesmeninsights | May 6, 2020 | News, Press Release
The battle to close the skills gap is far from over and there is still a great deal of work to be done in raising awareness for all the great career opportunities in the trades. Matt Sonnhalter outlines four facts that might help spark some serious interest in taking up a career in plumbing.
Read it here.
by tradesmeninsights | Mar 6, 2020 | News, Press Release
Sonnhalter promotes Poulsen from his role as public relations technician with the company.
CLEVELAND – March 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, promoted Andrew Poulsen from public relations technician to content engineer.
In this new position, Poulsen is responsible for development and management of Sonnhalter’s public relations and creative copy for both the agency and its clients. His copy responsibilities include press releases, feature articles, blog posts, e-blasts, social media posts, print ads, digital ads and more. Additionally, Poulsen will uphold his previous duties of developing client publicity programs, conducting media and influencer relations, maintaining day-to-day contact with clients and other essential public relations functions.
“Over the past five years, Andrew has shown tremendous growth in his ability to write effective and strategic copy tailored to our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter is excited for Andrew to expand his role and bring his strong copywriting skills to the creative side, where he will then be an even greater asset to our agency and the clients alike.”
Prior to joining Sonnhalter in 2015, Poulsen worked as a writer for various print publications. He was previously an intern for Billboard, and his work has appeared on Billboard.com and in Ohio Magazine, Cleveland Magazine, Fresh Water Cleveland and many other publications. Poulsen is currently a member of the Greater Cleveland chapter of PRSA. Poulsen earned a bachelor’s degree in journalism from Ohio University, located in Athens, Ohio.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
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