6 Ways to Make Sure You’re Using Multimedia Effectively

Multimedia can seem like another of those “marketing buzzwords.” But when it comes right down to it, the key is to effectively use images to tell your product’s or brand’s story, and it can be incredibly successful and easy.

In our latest Tip Sheet, we’ve laid out 6 tips for integrating multimedia into your marketing efforts, and as always, it’s geared toward manufacturers, distributors and others in the B2T marketplace. You can sign up to download it for free here.

Let us know what challenges you’ve had with integrating multimedia and check out our other tip sheets here.

 

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5 ways to engage professional tradesmen using content marketing

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

Content marketing should be a vital part of your strategy to reach and engage contractors and professional tradesmen and move them through the sales funnel. Manufacturers are always focused on leads and will use things like traditional e-books and white papers. Not all activity will result in conversions. We should consider building brand awareness.

Here are five tactics to consider:

  1. Blog posts.You may already be doing a blog and if you’re not you should consider it. It helps set you up as an industry expert and helps move prospects through the know, like and trust phase of the journey. Include a strong call to action that will hopefully engage the reader to go somewhere or do something. (more…)

Using Content to Market Your Business

Today we have a guest post by Colin Cieloha of Skilled.co.

Content marketing is changing the way that businesses promote their products and brands. More and more companies are choosing this option due to both its affordability and effectiveness combined. The problem that these businesses are having however, is how to choose which method of content marketing is best for them as a company. Some of the most common types are listed below:

E-books

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They Really Are Worth a Thousand Words

By Chris Ilcin, Account Superintendent, Sonnhalter

Use images on your website to de-clutter, increase SEO and tell a better story.

One of the biggest pitfalls in manufacturers’ websites (and trade shows, and product literature and more) is the overriding desire to SAY TOO MUCH.

And it’s easy to see why. Most manufacturing companies are led by Engineering or Sales. Both of these disciplines are highly verbal. You want to talk about how great a new process or product is in order to show the leap you’ve made in innovation. You want to make sure the customer has all the information in order to close the deal.

The problem becomes that marketing, and effective electronic communications, are becoming increasingly visual. Part of it is screen size. More than half of all internet use is by devices other than computers, the vast majority of which have screens smaller than a laptop. And some of it is just the pace and speed at which web browsers now expect information to be presented to them in the instant search era we live in.

So, it’s imperative to get your value proposition across in less time than it will take someone to hit the back button and open the next search result. (more…)

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