Six Social Media Trends B2B Marketers Need to Know for 2024

by | Apr 8, 2024

Social media trends are always changing, especially year after year for B2B marketers. In a recent post from WTWH Media, they break down six social media trends that you need to know about for 2024. In this blog, we will be taking a look at each trend and why you might want to incorporate them into your 2024 strategy.

Trend One: SEO

SEO isn’t just for your website but can be used on your social media platforms as well. Google is always ranking and optimizing search results for users. Creating practical and helpful social media content can help to drive traffic to your account. Consider adding keywords to captions, descriptions and hashtags to your posts as leveraging SEO can lead to a 30-percent higher engagement rate.

Trend Two: Social Media Platforms

Over the years we’ve seen many social media platforms pop up, but this doesn’t mean your brand should join every social media app you see. When it comes to social media, brands should prioritize quality over quantity. Companies should focus their time and energy on platforms that resonate with their target audience.

Trend Three: AI

AI is here to stay in 2024! AI can help marketers brainstorm content ideas and provide support to save time while giving valuable insights. Several platforms have AI tools for marketers to use such as listening tools, AI-generated images, writing assistants and more! While AI can assist with ideas, marketers are still the brains and leaders when it comes to marketing.

Trend Four: Authenticity

While AI-generated content is spreading, it’s important to keep high-quality, human-led content at the top of your strategies. Right now, nonpromotional content is the number one type of content consumers don’t see enough of from companies. Think about the type of content you’re posting for your audience and think about what they might find valuable. Leaning into community engagement and nonpromotional content can build trust with your audience. Try showcasing employees, company events or even behind-the-scenes content to strengthen brand reputation.

Trend Five: Influencers

Influencers are for every company, especially within the trades! Many brands are having success with utilizing micro- and macro-influencers. When working with influencers, you can target your audience and showcase your products to them. Other influencers for your brand are your employees. Employees can provide trusted expert content and drive authentic engagement for your brand.

Trend Six: Video

The growth of video has skyrocketed, particularly short-form video content. This doesn’t mean you can’t use long-form video, and since social media keeps expanding their video length, we might see an increase in how long videos are. At the same time, the human attention span has shrunk to 8.25 seconds. If you’re not already, think about adding videos to your marketing mix for social media. Videos are a great way to capture the attention of your audience and provide valuable information they’re seeking.

If you’re not already using one of the ideas listed above in your 2024 plan, think about adding it! With the everchanging social media platforms, it’s important to stay on top of the game against your competitors. Check out the full article from WTWH Media to learn more.

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