by tradesmeninsights | Jan 17, 2019 | Market Overviews, Tradesmen Insights
Information on construction market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more.
At Sonnhalter, we pride ourselves on working only in the B2T, or Business-to-Tradesmen industry. And that means not only being up to date on what our clients are doing, but with their industries as well.
To that end, we have developed comprehensive Market Overviews for relevant industries, and continually update them. Our latest update is for the Construction Market. Please feel free to download, review and share, and if you have any questions, contact us.
Sign up for our updated Sonnhalter Construction Market Overview here.
by Sonnhalter | Mar 29, 2017 | Events/Trade Shows, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
As any salesman, engineer or manufacturer will tell you: marketing has it rough.
Done laughing? Well, here at Sonnhalter, we added a new twist to our vacation plan. Our team members now get one extra day of vacation, no matter their time with the company.
The catch? You have to take it on a B2T (Business-to-Trade) holiday. What’s that? As you’ve probably noticed from your social media feed, almost every day has some “official” holiday designation. National Left-Hander’s Day (August 13), National Look Up at the Sky Day (April 14), Cookie Cutter Week (December 1-7).
But what you might not know is there are an abundance of days dedicated to the skilled trades, like: (more…)
by Sonnhalter | Nov 17, 2016 | News, Press Release
Video series offers quick, easy-to-understand marketing advice on a variety of industry topics.
CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release of its “Marketing Minute” video series.
Hosted by Matt Sonnhalter, vision architect at Sonnhalter, the Marketing Minute video series offers short and concise pieces of marketing and business tips for organizations trying to reach professional tradesmen. Some of the topics covered in the video series include:
- “What is a USP?”
- “What is a Creative Brief?”
- “What is a QR Code?”
- “Is Print Dead?”
- “The Modern Press Release”
“For many of us, the daily workload doesn’t leave much time in our busy schedules to learn about new trends happening within our industry,” said Matt Sonnhalter. “With the Marketing Minute series, our goal is to educate professionals on some of the latest industry happenings in a way that is fun, informative and concise.”
To watch the Marketing Minute video series on YouTube, please visit this link.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty.
# # #
by Sonnhalter | Aug 12, 2015 | Events
Let’s check your marketing vitals.
We’re offering a thorough B2T Marketing Checkup allowing for an independent examination that helps you take your marketing program’s temperature and choose the right prescription for a healthy marketing communication program that reaches the professional tradesmen in the construction, industrial and MRO markets.
[vs_fancylist icon_value=”#fbb040″ icon_color=”#fbb040″ icon=”fa-calendar” circle=”no” animation=”no” disabled_el=”no” ]
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#fbb040″ icon=”fa-question” circle=”no” animation=”no” disabled_el=”no” ]
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#fbb040″ icon=”fa-sort-amount-desc” circle=”no” animation=”no” disabled_el=”no” ]
-
The checkup questionnaire features a variety of questions in up to 20 areas, ranging from broad overall plans and processes to more specific elements including advertising, media, product launches and public relations.
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#fbb040″ icon=”fa-stethoscope” circle=”no” animation=”no” disabled_el=”no” ]
-
Sonnhalter’s team reviews your questionnaire and asks follow-up questions to make a diagnosis.
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#fbb040″ icon=”fa-search-plus” circle=”no” animation=”no” disabled_el=”no” ]
-
Your answers along with supporting materials help us gain a better perspective on where your program is, what works for you and ways to make your company’s marketing communications program stronger and healthier.
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#fbb040″ icon=”fa-magic” circle=”no” animation=”no” disabled_el=”no” ]
-
You’ll get the B2T specialists’ advice and recommendations.
[/vs_fancylist]
We all see a doctor for checkups if we want to stay healthy, and we take our cars to the mechanic to keep them running smoothly. It’s about prevention.
Bring your marketing program to Sonnhalter to get independent, third-party advice, recommendations and guidance on your current marketing plan. A win win if there ever was one.
To get started on your company’s B2T Marketing Checkup, contact Matt Sonnhalter at 216.242.0420 x 132 or msonnhalter@sonnhalter.com.
by Sonnhalter | Aug 1, 2015 | Events
Ideas To Help Spark Your Marketing!
Sonnhalter is offering a Half-Day Brainstorming Session to give you a new perspective and some fresh ideas. We’ll bring our idea people and meet with your team. Then, we’ll give you our recommendations in the form of new ideas that you can implement.
[vs_fancylist el_title=”Try” icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-thumbs-up” circle=”no” animation=”no” disabled_el=”no” ]
- Try before you buy: How we think and come up with ideas that work.
[/vs_fancylist]
[vs_fancylist el_title=”Fresh” icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-leaf” circle=”no” animation=”no” disabled_el=”no” ]
- Fresh ideas: We’ll give you new marketing ideas that address your objectives.
[/vs_fancylist]
[vs_fancylist el_title=”No Strings” icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-paperclip” circle=”no” animation=”no” disabled_el=”no” ]
- No strings attached: You are under no obligation to have us implement our ideas.
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-pencil-square-o” circle=”no” animation=”no” disabled_el=”no” ]
- No long-term contracts: Nothing to sign and no long-term commitment.
[/vs_fancylist]
The Steps:
[vs_fancylist icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-phone” circle=”no” animation=”no” disabled_el=”no” ]
- Phone Interview:
About 20 minutes to determine your marketing priorities.
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-coffee” circle=”no” animation=”no” disabled_el=”no” ]
- Brainstorming Session:
4-hour face-to-face meeting with our core team.
[/vs_fancylist]
[vs_fancylist icon_value=”#fbb040″ icon_color=”#555555″ icon=”fa-list-alt” circle=”no” animation=”no” disabled_el=”no” ]
- Recommendations:
10 marketing ideas based on your objectives.
[/vs_fancylist]
Pre-meeting questionnaire
(20-minute phone interview).
The interview will help determine your marketing priorities.
Some possible questions:
- What keeps you up at night?
- What are your top 3 marketing priorities for next year?
- What new product launches are planned?
Initial meeting.
A half-day (morning or afternoon) meeting with our core team. We will come to the table with ideas on each of the key initiatives. On the day of the meeting, we will address your 3 top issues.
Ideas from meeting and follow-up communication.
Based on our meeting, we will provide our recommendations. These will include at least 3 ideas for each of the 3 key initiatives. If you implement one of these ideas with us, we will waive the $1,995 fee.
Follow-up call.
We will call you to discuss and evaluate our recommendations.
Half a day will change the way you think about your marketing.
