What Are You Doing to Ensure Social Media will be Successful?
Social media is no different than any other marketing tool. In order for it to be successful, you need to have a specific plan with action items that can not only be attained but measured. Once you have a plan, get the C suite to buy into your goals and objectives and keep them in the loop as things move forward.
Construction and Manufacturing Jobs Are in Top 6 Sectors of Where Future Jobs Will Be
In one of Kiplingers recent newsletters he was talking about job creation and where the big need will be moving forward as the economy starts to pick up.According to Kiplinger 85% of future job will come from six sectors,Health care,Hospitality,Construction,Manufacturing,business services and retail.
Search Marketing in Manufacturing: Who’s Controlling Your Brand?
Your brand and products are being represented by everyone with a vague interest in them online. You want to control the marketing message, but how? Ideally people would come to you and localize for the distributor, but you can’t tell partners to disengage because it’s driving revenue for everybody.
Why Do B-to-B Companies Ignore Social Media Feedback?
It still boggles my mind that companies who rush into social media ignore feedback once they do get it. I wonder if they do that with traditional feedback? Why get into it if you aren’t going to participate? What I don’t get is why many companies are ignoring social media on a day-to-day basis. The object of the medium is to engage with like-minded people who are looking for information or products.
Are You Getting Any Leads Off Of Social Media?
B-to-B marketers are responsible for generating leads from various sources, among them today are social media. I read a report a few months ago by Pardot, a B-to-B cloud marketing automation software provider that said 42% of B-to-B marketers report zero social media leads.
An Employer’s Back to School List
Miles Free, Technical Director of the Precision Machined Products Association (PMPA), has been a contributor before to this audience and he and I share the same enthusiasm about giving young people other options than a 4 -year college degree. Miles sheds some current insights into the issue.
Are You Using LinkedIn to Build Your Business?
For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look. That’s why I’m always trying to improve how I use this important business tool. As Reid Hoffman the founder of LinkedIn says, “It’s better to be the best connected than the most connected.”
Why Mobile Marketing is Important for Professional Tradesmen
I was recently a co-presenter for a B2B Mobile Marketing webinar sponsored by CFE Media. During the course of my research and prep for this webinar, I was overwhelmed by some of the mobile stats I came across…here are just a few:
What’s Amazon Supply Going To Do For Your Business?
It’s been a few months now since Amazon announced its serious entry into the MRO market with Amazon Supply. The new service directly goes head to head with Grainger, Fastenal, McMaster Carr and MSC Direct.
Ways to Optimize Your Blog for Professional Tradesmen
For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Our biggest challenge once the killer content is written is to make sure as many eyes as possible see it.