Are You Using LinkedIn to Build Your Business?

by | Jul 11, 2012

For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.

That’s why I’m always trying to improve how I use this important business tool. As Reid Hoffman, the founder of LinkedIn says, “It’s better to be the best connected than the most connected.”

Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business. All the tips are free to use. Here are some highlights:

  • Use appropriate key words and phrases in your heading and title – they are different and your heading gives you an opportunity to elaborate on your skills and areas of expertise.
  • Make sure your online and offline business network are housed within LinkedIn – By linking in other business contacts you ensure its completeness of your entire network.
  • Tag your skills and expertise – this helps reinforce your capabilities for those who come across your profile and you can use up to 50 tags.
  • Personally welcome those new connections – It only takes a minute and it’s the first step in starting a relationship.

Hopefully you are using and benefiting from using LinkedIn.

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