Make Sure Your B2B Communication is Still Human
By Rachel Kerstetter, PR Architect, Sonnhalter When it comes to B2B communication, sometimes we get a little too caught up in the 2 Bs (business and business) that we forget about the Hs, Humans. Your organization is made up of human beings and the businesses that...
Sonnhalter Announces Marketing Minute Video Series
Video series offers quick, easy-to-understand marketing advice on a variety of industry topics. CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release...
Tips on Developing Effective Marketing Programs to Reach Contractors
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter When trying to gain new contractors, "the ready, fire, aim" mentality doesn't work. Neither does "a wing and prayer" method. Developing new customers is entirely different from trying to sell more stuff to your...
Today we’re talking with Russ Hill, Founder and CEO of Ultimate Lead Systems. Russ has 3 decades of experience helping companies with their B2B sales lead management and CRM programs. Sales leads are the lifeblood of new business development. As important as leads...
Are You Maximizing Your B-to-B Blog?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter If you're a manufacturer and you don't have a blog, you should. Why? Because 4 out of 5 B-to-B marketers use blogs. B-to-B blogs aren't new, but manufacturers are finding out that they are a good way of setting...
How to Repurpose Content for Contractors
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For those of you who might be looking for ways to generate more awareness and conversations, generating new content may not be your only option. It makes sense to use other social media outlets as a way to get your...
Social Media: More than an Excuse to Employ a Millennial
By Chris Ilcin, Account Superintendent, Sonnhalter How to Keep and Generate Business with Social Media So, you’ve got a social media presence. Congrats, but if you’re just looking for likes, and pushing out press releases, all you’re doing is pushing out. How do you...
Do you have Relevant Content to Support Your Sales Team?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Sales and marketing need to work closer together make the selling process better. Marketing departments that create great content but don't share it with the sales force are missing opportunities. Yes, it's...
Run Social Media the Way Your Grandfather Ran His Business
By Rachel Kerstetter, PR Architect How should you run your social media? To answer that question, perhaps you should ask instead, "How would my grandfather have run his business?" Or at least that's the question Mark Schaefer asked. Mark is a globally-recognized...
Brand – maybe even more important than you think
By Chris Ilcin, Account Superintendent, Sonnhalter I’m addicted to TEDTalks. If you don’t know what they are, here’s a primer from their website. “TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED...