Matt Sonnhalter shares his top five takeaways from the 2026 International Builders’ Show — from attendance trends and time-saving products for contractors to an unexpected surprise appearance from a Demogorgon. Watch the full video below.
Why Marketing Metrics Don’t Matter if They’re Not Tied to Business Results
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to...


