Twittering is Fast Becoming a “Go-to” Tactic for B-to-B Marketers
Twittering is fast becoming a “go-to” tactic for B-to-B marketers.
7 Ways to Engage Tradesmen to Read Your Blog
7 ways to engage tradesmen to read your blog and keep them coming back.
Industrial Marketers Need to Use Blogs and Emails to Reach Tradesmen
Industrial marketers should use blogs and e-mails together to maximize their marketing efforts to professional tradesmen.
Six Industrial Blogging Tips to Reach Professional Tradesmen
The purpose of a blog is to have an ongoing conversation with your customer or potential customer. In the case of professional tradesman, whether they be electrician, plumbers or iron workers, they only have so much time and when they’re looking for info it has to be relevant to them.
By focusing in on a niche you set yourself up as an expert.
Here are six quick tips on how you can make a niche blog work in your favor.
Industrial Community Responds to Online Marketing
Seeing an online advertisement motivates the engineering, technical and industrial audience to take action. According to 2008 GlobalSpec Engineering Trends Survey, upon seeing an advertisement online, 87% of respondents visited the advertiser’s Web site and 56% e-mailed the advertiser.
Five Ways for Manufacturers to Improve E-mail Marketing to Tradesmen
Manufacturers who market to tradesmen should consider e-mail marketing as another tool in their marketing tool box. Using e-mail marketing can improve and increase business from your existing clients, as well as identifying and nurturing new ones.
Industrial Marketers Need To Get Tradesmen Talking By Using E-mail
E-mail marketing is a good way for industrial marketers to reach tradesmen. But to be effective with e-mail, you need to remember to listen.
E-Mail Marketing for Industrial Marketers: Common Mistakes to Avoid
E-mail marketing for industrial marketers: some common mistakes to avoid to get the most out of your programs.
2009 – The Year Social Media Becomes Universal, Even for Industrial Marketers
Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research. Three of the most important highlights from this report that are of interest to Industrial Marketers:
Optimizing Sales Leads In The Contractor, Industrial and MRO Markets
Optimizing sales leads in contractor, industrial and MRO markets isn’t difficult if you follow some simple steps. Putting a program together to identify potential customers and then nurturing them through the sales cycle improves end results which is ultimately the sale!