Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter

Pioneer of Business-to-Trades marketing leaves lasting impact on the construction, industrial and MRO industries. CLEVELAND – July 20, 2026 – Sonnhalter, a marketing communications firm marketing to the professional trades in the construction, industrial and MRO...

4 Tips to Target Tradesmen Online Using Key Word Research

Keywords and SEO have long been associated with web sites. But blogs are actually more SEO friendly and much easier to update from information from your analytics.

Twitter isn’t there yet it’s only a matter of time and search will be one its most important elements.

Consistently using keywords that your target audience would use to find your company will generate significant online traffic.

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How to Keep Tradesmen Coming Back to Your Blog

Tradesmen have specific issues relating to their business and are looking for ways to improve and stay on top of their game.

As a blogger who is targeting this market one my objectives is for them to return often to my blog as a source of information they can use.

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