Reducing Risks Improves Sales Conversions to Professional Tradesmen
According to a recent article in B2B marketing online, a new study from Enquiro Research shows that most B-to-B buying is about CYA. If business buying is driven more by risk adversion, then you need to address those and take the risks out.
Why It’s Important to Monitor Your Blog Stats
One of the great things about social media and blogs in particular is you can almost instantly see how you’re doing in the world of blogging. Most programs like Wordpress have monitoring devices built in. You can see what’s hot and what’s not. You can monitor what sites are sending you traffic and what key words are doing their job.
How to Use Content to Find Professional Tradesmen
To reach the professional tradesman, you need to deliver content that answer the question, “what’s in it for me” and then give them a clear call to action.
The 3 C’s of Killer Content to Attract Professional Tradesmen
Good writing doesn’t have to be complicated. Especially in a blog, you need to get in, make a point, have a call to action and get out. Professional tradesmen are too busy and too smart to have to waddle through a post and try to figure out what’s in it for them.
Blogging Has Come Too Far To Be Ignored By B-to-B Marketers
Conversations about you, your brands and your competitors as well are happening as you read this… These conversations are taking place whether you’re participating or not. Wouldn’t you like to be on the inside looking out?
5 Tips for B-to-B Marketers To Get the Most from Twitter
Twitter has become a very powerful tool especially if you use some of their tools like Twitter Search which allows you to identify key words and phrases so you can follow and start a conversation with them. You can even put in your company or product names and see what they are saying about you.
B-to-B Marketers: Why Should You Revisit Your Blog Posts?
If you’ve been blogging for a while, might I suggest you take the time to look at some older posts to see if they can be updated and reposted. In an ideal world, every one of our posts would be perfect, but let’s face it, we don’t live in an ideal world.
A Guide to Micro-Blogging for B-to-B Marketers
Micro-blogging is an effective way for people to get messages to the world. Unlike regular blogging where your posts can go on and on and cover numerous subjects, a micro-blog communicates one event. A good comparison is of thinking of it as a cross between social networking and blogging.
5 Tips From B-to-B Marketing Thought Leaders on How to Increase Your ROI
In today’s economy, you won’t find any marketer that isn’t looking for a better ROI. I recently read a post by Modern B2B Marketing, sharing five helpful tips that will increase your ROI.
Forrester Report: Most B-to-B Blogs Fail
Social media is becoming quite the buzz in B-to-B circles and businesses fall into one of two categories: 1) those who have started one only to see it lose steam and die, or 2) those who don’t because they are afraid of what their customers might say that would reflect negatively on them.