Blogs are now in mainstream media(over 100 million worldwide ) and it presents a unique opportunity for marketers to both influence and monitor conversations that are relevant to your business.
Conversations about you, your brands and your competitors as well are happening as you read this… These conversations are taking place whether you’re participating or not. Wouldn’t you like to be on the inside looking out?
I read a post recently on E marketing Daily that outlined some interesting stats about the number of people either touching or being touched by blogs. Here are some highlights:
Currently, 27.9 million US internet users have a blog they update at least once a month and they represent 14% of the internet population. It’s estimated by 2013 that 37.6 million users will update their blogs at least once a month.
Even more impressive are the number of blog readers. eMarketer estimates that in 2009, 96.6 million US internet users will read a blog. By 2013, 128.2 million people (58% of all US users) will be doing the same.
The numbers tell the story – don’t ignore blogs. They’re not going away and smart B-to-B marketers will get ahead of the curve sooner than later.