A Guide to Micro-Blogging for B-to-B Marketers

by | May 13, 2009

home depotMicro-blogging is an effective way for people to get messages to the world.

Unlike regular blogging where your posts can go on and on and cover numerous subjects, a micro-blog communicates one event. A good comparison is thinking of it as a cross between social networking and blogging. Another way of thinking of it is it’s the new instant messaging vehicle .

If you’re a Facebook user, chances are you’re already micro-blogging to your friends using their status update. Beyond Facebook, there’s Twitter (which is the fastest growing segment of the online market) that allows you up to 140 characters to convey your message (you really have to be good about what you want to say).

Micro-blogs can be used for both personal and business use. For example, if you’re going to a trade show and are introducing a new product, why not do a tweet or a status update on your Facebook page to let people know where and when this event is happening. These can used for product launches, special promotions or new strategic alliances. You must remember that social means conversational (you can’t be putting a hard sell on someone).

Here are examples of  Twitter micro-blog posts to @HomeDepot:

home depot 2

Home Depot is using Twitter to offer help and receive feedback.

Do you have any interesting micro-blogs you’d like to share?


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