The Changing World of the Plant Engineer – Part 2
For those of you who are targeting the plant engineering function, you should read a new study that was just released in April from Plant Engineering magazine, called, “The Changing World of the Plant Engineer.” From the study, you’ll gain insight on the changing role of the plant engineer, what they’re thinking about for 2010 and beyond. So next time you’re talking to a plant engineer, think about what’s on his mind.
The Changing World of the Plant Engineer – Part 1
For those of you who are targeting the plant engineering function, you should read a new study that was just released in April from Plant Engineering magazine, called, “The Changing World of the Plant Engineer.” From the study, you’ll gain insight on the changing role of the plant engineer, what they’re thinking about for 2010 and beyond. So next time you’re talking to a plant engineer, think about what’s on his mind.
Top 5 Things I’ve Learned About Social Media
We’re all trying to keep ahead of the curve, and social media is one way of doing that. Lots of people are afraid of social as if it’s something scary. I think the unknown plays a big part in the uncertainty. You can break social so why not dive in and try. The water is just fine.
I read a post recently by a friend of mine and fellow blogger Nicky Jameson,19 ways I’ve learned about social media, and it made me start to think about what I’ve learned and here are my 5 observations:
Social Media Isn’t A Stand-Alone Tactic
If you’re putting social in its own silo, you’re not going to have the impact you had hoped for. We need to realize that social media by itself really isn’t very useful if it’s not used in conjunction with other marketing tools. Integrated programs are the key to maximizing social media.
Why Your Brand Should Vie For Credibility In Social Media
Social media is continuing to expand its reach (an estimated 940 million people worldwide) and businesses and their brands should look to social media as a place to build their brand. Granted, a majority of the activity is on a personal level, but interactions involving information about products and services have increased significantly, according to a recent article in eMarketer.com as brands encourage word of mouth.
Double Your Marketing Effectiveness When Going After The Professional Tradesmen
Although everyone is focusing on social media, let’s not forget an old friend, e-mail marketing. Using social media as a partner, it will provide new avenues for engaging and sharing both current customers as well as prospects. Professional tradesmen are used to being contacted via e-mail and more and more are getting into the social media arena. Let’s not let an opportunity go by to make your marketing message more impactful.
B-to-B Marketers: Tips on How to Optimize Twitter
In our world of B to B and especially the world of manufacturing Twitter of all the social media tools is probably the most misunderstood and therefore the most under utilized.75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential.
Here’s a Manufacturer That Has Taken on the Economic Downturn, and is Winning!
When you have lemons, make lemonade! I know most of the manufacturers that read me regularly pulled in their horns last year to ride out the uncertainty. There are a few, though, that have continued on and have made an impact on both the economy and their bottom line.
Marketers Will Spend More on Digital Than Print in 2010
We in the B-to-B world realize that digital is fast becoming a very acceptable vehicle which none of us a few years ago would have thought that it would have grown at such a fast pace. In our space, digital will have a role, but I don’t believe it will catch up to the consumer side of things. While the enclosed study is primarily focused at the B-to-C side of things, it should be a gauge for us as to things come.
Mobile Marketing for B-to-B: Change in the Air(waves).
There is a revolution starting in the world of mobile marketing and it isn’t just for B2C – it is for everyone, including B2B. According to a recent article in Mobile Marketer, B-to-B mobile marketing will go from 26m in 2009 to 106m in 2014 according to Forrester Research.