Top 5 Things I’ve Learned About Social Media

We’re all trying to keep ahead of the curve, and social media is one way of doing that. Lots of people are afraid of social as if it’s something scary. I think the unknown plays a big part in the uncertainty. You can break social so why not dive in and try. The water is just fine.

I read a post recently by a friend of mine and fellow blogger Nicky Jameson, 19 Things I’ve Learned About Social Media, and it made me start to think about what I’ve learned and here are my 5 observations:

  1. Don’t ignore social media –  Just because you may not understand it, don’t look the other way. This is not a flash in the pan. It will affect all of us in one way or another so you’re better off facing it. There’s lot of good business potential out there.
  2. Social media isn’t a silver bullet – I’ve said this several times before, social media isn’t the answer, it’s just more tools you can use in your marketing tool box.
  3. Have a plan – If you’re going to do social  media, then have a plan. What are you trying to accomplish and how does it fit into your other current marketing  programs.
  4. Content is still king – if you’re going to do social media. You need to give something of value. That’s part of the program. The more you give, the more you are considered a thought leader in that category.
  5. Face-to-face – is still the best for contact. As humans, we need to interact and as I say, belly button to belly button is still the best in my book. Social media is one way to identify potentials and start building a relationship that hopefully one day will end in a face-to-face meeting.

These are my top 5. What are yours?

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Here are a few other posts that might be of interest:

3 Ways Tradespeople Can Use Social Media to Boost Credibility and Business.

Why Do People Ignore Social Media Metrics?

Social Media: Who Uses It and Why.

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