We’re all trying to keep ahead of the curve, and social media is one way of doing that. Lots of people are afraid of social as if it’s something scary. I think the unknown plays a big part in the uncertainty. You can break social so why not dive in and try. The water is just fine.
I read a post recently by a friend of mine and fellow blogger Nicky Jameson, 19 Things I’ve Learned About Social Media, and it made me start to think about what I’ve learned and here are my 5 observations:
- Don’t ignore social media – Just because you may not understand it, don’t look the other way. This is not a flash in the pan. It will affect all of us in one way or another so you’re better off facing it. There’s lot of good business potential out there.
- Social media isn’t a silver bullet – I’ve said this several times before, social media isn’t the answer, it’s just more tools you can use in your marketing tool box.
- Have a plan – If you’re going to do social media, then have a plan. What are you trying to accomplish and how does it fit into your other current marketing programs.
- Content is still king – if you’re going to do social media. You need to give something of value. That’s part of the program. The more you give, the more you are considered a thought leader in that category.
- Face-to-face – is still the best for contact. As humans, we need to interact and as I say, belly button to belly button is still the best in my book. Social media is one way to identify potentials and start building a relationship that hopefully one day will end in a face-to-face meeting.
These are my top 5. What are yours?
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Here are a few other posts that might be of interest:
3 Ways Tradespeople Can Use Social Media to Boost Credibility and Business.
Why Do People Ignore Social Media Metrics?
Social Media: Who Uses It and Why.