If you’re putting social in its own silo, you’re not going to have the impact you had hoped for. We need to realize that social media by itself really isn’t very useful if it’s not used in conjunction with other marketing tools. Integrated programs are the key to maximizing social media.
According to research by Unica, the proportion of marketers integrating their social campaigns with other channels varies widely depending on the tactic. Unica said in its report that the main ways marketers are integrating their social campaigns are in regard to timing, creative themes and branding.
What are you doing to integrate social into your marketing programs?