Overview of the Construction Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed a market overview on the construction industry. The purpose of this document is to give the reader a quick snapshot of the industry, its players and trends. Markets covered are residential, commercial (light commercial), highway/heavy, institutional and industrial/manufacturing.
What’s Changing With Social Media?
Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. I recently read an article in Social Media Examiner, 8 Social Media Trends Impacting Businesses, that I thought made some good points.
4 Ways to Get the Most Out of Your Social Media Marketing
Social media is the “new thing,” everybody is doing it, maybe I should too! Sound familiar? Don’t do it because everyone else is doing it; do it because it makes sense as part of your overall marketing plan. If I said it once, I said it a million times, social media isn’t a silver bullet! Social media should have a plan just like any other program.
AHR-EXPO 2011 – Las Vegas
For those of you that are going to Vegas at the end of the month for the AHR Show, we put together an Insider’s Guide to Vegas by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Sonnhalter Releases White Paper: Trends in Mobile Media
BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.” The white paper covers the ever-changing trends in mobile...
Why Integration of Social and Traditional Media is Important
This certainly applies with marketing. But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. You need to define a process that works for you. There is no cookie cutter approach that will work for everyone.
The Do’s and Don’ts of Social Media: A Fine Line
This is a guest post from Marc Levine, Social media director for RiaEnjolie, a website developer for small business owners. Marc shares some best practices he uses to get the most out of social media highlighting some of the things we need to consider when jumping into social media.
Tips for Putting on a Successful B-to-B Webinar
We have found that webinars are a very useful method of communicating, not only with customers, but prospects as well. They are not hard to do and there are several services out there (we use Go To Webinars) that can help you put them on. The key is being organized and keeping the subject matter focused.
What is your Level of Participation in Social Media?
Each of us are at different stages in the social media process. Some are in “denial” while others have drank the “kool aid” and have jumped in with both feet. If you’re a serious marketer though, and represent a brand or company, you really need to get on the bus.
Tips on How to Get the Most out of Social Media Marketing
This is a guest post form Marc Levine Social media director for RiaEnjolie a website developer for small business owners. Marc shares some best practices he uses to get the most out of social media.