Tips for Putting on a Successful B-to-B Webinar

We have found that webinars are a very useful method of communicating, not only with customers, but with prospects as well. They are not hard to do and there are several services out there (we use Go To Webinar) that can help you put them on. The key is being organized and keeping the subject matter focused.

Here are some tips that might help:

  • Make sure the topic is relevant. Not to you, but to your audience. If your topic isn’t important and timely to your audience, it’s going to be difficult to engage them.
  • Show that you have a solution. In other words, answer the question of what’s in it for me from the partipant’s view. This can be done with pre-webinar promotions and it could be as simple as the webinar title.
  • Keep the topic focused and precise. Make sure your presentation is meaningful, and from a time element, it should be no longer than 30-40 minutes.
  • Engage them during the webinar. Ask questions, take surveys, keep them involved.
  • Give them a way to ask questions. If you have a big audience, it’s probably wise to limit questions to e-mail questions. If the group is smaller than 10, I have found that opening up the microphone for actual questions works better.
  • Follow up after the session. Thank them for participating. Ask them to rate your performance. Ask them if they have any specific issues/questions they’d like to talk about and give them a way to contact you. People who come and invest an hour of their time on a subject that they are interested in is obviously a qualified prospect. Keep the conversation going.

If you like this post, you may want to read:

Webinars-Tips on How to Promote Using E-mail.

Why Webinars are a Good Marketing Tool to Reach Professional Tradesmen

Those are some of my tips. I’d like to hear what works for you.

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