Sonnhalter Releases White Paper: Trends in Mobile Media

by | Jan 17, 2011

BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.”

The white paper covers the ever-changing trends in mobile media enabled by the increased use of smartphones. Topics covered include: QR codes, Microsoft Tags, JAGTAGs, Shotcode, Sticky bits, QR code readers, and augmented reality.

The paper provides an introduction of QR codes, their creation, origins, and different types of codes such as Microsoft Tags and Shotcodes. The mobile marketing platform, JAGTAG, is presented along with QR code reading applications. The comparison of QR codes versus Microsoft Tags is outlined along with an analysis of QR code readers. The white paper overviews augmented reality, a 3-D, interactive technology that combines real and virtual data. It concludes with an explanation of Layar, a reality browser, and a summary of the changing infrastructure for wireless communications.

“Sonnhalter is always working to stay on the forefront of new industry technologies and trends,” said Matt Sonnhalter, vision architect, Sonnhalter. “The ‘Trends in Mobile Media’ white paper is one of many ways we have of passing on that knowledge to our clients and the public. By taking the time to decipher the new tools and passing on the information through a short readable document, we are saving our clients time and money while allowing them to stay abreast on new topics.”

To sign up to receive a copy of the “Trends in Mobile Media” visit

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009 and 2010, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at or visit the company blog at

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