Sonnhalter's Insider's Guide to Toronto

Introducing the New Toronto Insider’s Guide from Sonnhalter

Sonnhalter is excited to announce the release of our Toronto Insider’s Guide! This new resource is your key to exploring one of Canada’s most vibrant cities, filled with incredible restaurants, cultural attractions and must-see experiences. Discover Toronto’s...

Customer Service: Does Yours Deliver Happiness?

Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. You can spend millions on brand building and still fall short if customer service is the weak link in the chain.

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Mike Rowe’s Trades Hub

Mike is pretty well-known from “Dirty Jobs.” You likely see him quite a bit on commercials these days, but lots of folks still don’t know about MikeRoweWorks. Basically, Mike’s mission is to not make work the enemy. Our country seems to forget the value of hard work: we are ignoring infrastructure, we are getting rid of shop classes, etc.

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Social Media Introverts: Here Are Ways For You to Come Out of the Closet

One of the challenges of social media is to get people engaged. Many are what I call lurkers who read what you post, have some opinion on it, but for some reason are afraid to jump in and give their two cents. I don’t know what they are afraid of as we are here because we want to engage in discussions so please jump in!

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Content is King: 10 Tips on Effective Writing

Content is king as I’ve learned from mentor Michael Gass. He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared.

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LinkedIn Logins See Big Rise in 2010

I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six month period from July 2010 to Jan 2011.

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5 Tips to Improve Your B-to-B Direct Marketing Efforts

Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past.

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U.S. Leads in Global Use of Mobile Barcodes

We’re all seeing more and more of these strange looking square boxes (2D codes) in ads, on billboards and packaging that connect people to mobile sites for more info.

According to 3GVision a global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet,The USA is leading for the 1st time in terms of absolute numbers of scans.

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