Think about it. Wouldn’t you want to model your company around the most successful company in the world? We all use Google in our everyday lives, but have we really thought about what makes them so great?
Jeff gives his insights on what makes Google so successful and practical examples (from service businesses to manufacturing, government and even religion) of how we should reposition ourselves to be more like Google. He highlights the “10 things Google has found to be true.”
Here are some highlights:
- You need a new attitude – to build trust, listen and don’t try to control.
- Customers are in charge – you’re better off ceding control to them.
- The mass market is dead. Mass niches are where you need to be.
- Free is a business model.
One of the challenges he gives us all is answering the question – What business are you in? Are you in the knowledge business, data, networking? Where is your value?
This books makes you think and re-evaluate your own business model. I highly recommend it.