I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn.
According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011.
This indicates a trend to keep the personal apart from the business activities. “Although LinkedIn has always had the professional social graph, they’ve really made some great moves over the past year especially to encourage more communication and collaboration among people using the service,” according to the Gigya company blog.
If you like this post, you might like to read:
LinkedIn:5 Ways to Make the Most out of Your Connections.
2010 Highlights of the State of Social Media for Business.