Social Media: Don’t Try To Be Someone You’re Not
In the social media arena like in the real world people need to know, like and trust you in order to have a meaningful relationship. In the social media space, things are somewhat different in that you can’t choose the people following you.
Blogs That Reach the Professional Tradesmen
There are over 152 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? The first question to answer is are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to identify the right communities, monitor them and jump in and get involved!
Free QR Code Webinar For B-to-B Marketers
Marketing trends and tactics are ever changing and keeping up can be overwhelming. Mobile technologies are the next big deal in marketing and QR codes are a large part of that.
Understanding Twitter as a Marketing Tool
Twitter still remains a mystery to most B-to-B marketers. There are so many tools out there that it often overwhelms a prospective user. I ran across a great article recently by Gabrielle Conde called, The ultimate Guide to Twitter Marketing that pretty much sums it up in a very organized manner.
10 Tips to Ensure a Successful Webinar Targeted at the Professional Tradesmen
Webinars are effective, and to get the most bang for your buck, you really need to cross the T’s and dot the I’s. There’s a lot that goes into a successful webinar starting with the topic itself. You need to give the professional tradesmen something they can take and make their own.
What Are You Doing to Build Stronger Customer Relations?
I believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one. All too often we focus so much on getting new customers that we forget about who’s supporting us now!
How Do You Sell B-to-B Management on Social Media?
One of the biggest challenges marketers face especially in the B-to-B market is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. It’s hard for management to allocate resources to something they don’t have their arms around.
5 Tips on Improving Your Email Marketing to Professional Tradesmen
Email marketing is still a very good B-to-B business tactic. But like anything else, you’re always fighting for the attention of the professional tradesmen. Contractor’s inboxes are just as loaded as the rest of ours, so what do we need to do to get him to open ours?
Sonnhalter Releases Market Overviews
Sonnhalter Releases Market Overviews For Its Key Specialized Industries BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the...
Industrial Supply Association Show Roundup
I just got back from the ISA Show in Chicago. Most of the manufacturers that I talked to were pretty upbeat on business in general, but were somewhat disappointed with the turnout of distributors for the booth session.