Sonnhalter Releases Market Overviews

by | May 18, 2011

Sonnhalter Releases Market Overviews For Its Key Specialized Industries

BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the construction, electrical, HVAC, industrial/MRO and plumbing industries.

The market overviews give a quick snapshot of the industries, the industry players and industry trends. Driven by the agency’s existing knowledge, content was gathered and complemented by conducting one-on-one interviews with editors of top trade publications and additional research.

The market overviews highlight a vast amount of information from industry trends and issues to information on associations, unions, buying groups, distribution channels and end users. They also feature information on training firms and certification organizations to codes and standards and offer online resources, websites, trade shows and trade publications in each individual market.

“Sonnhalter utilized its expertise and relationships in the industries to compile a comprehensive overview of each market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.”

To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit and link to the specific market overview.

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at or visit the company blog at

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