Smartphone Users: What Are They Using Them For?
As the world grows more mobile, it’s inevitable that smartphones are and will become a more intricate part of our daily routine. It’s my contention that in our world of reaching the professional tradesmen these phones are being used on a regular basis .
How to Get the Best Out of Your B-to-B Facebook Page
Some folks are still confused as to what to do to get the most out of your Facebook page.There are a few keys…one is content (targeted at your audience) and the other is a strong call-to-action. Incorporating these will help engage people and drive traffic back to your site.
How Will Professional Tradesmen Jobs of the Future Be Filled?
There’s a lot of talk about manufacturing jobs continuing to go away in this country. But when I talk to manufacturers, one of the biggest issues they talk about domestically is finding qualified help. Apprentice programs for tool and die makers are shrinking due to lack of interest. Even factory production jobs aren’t menial labor jobs anymore. It takes skill and training to run CNC or other sophisticated machines.
The same is true with professional tradesman in the contracting field. Talk to a plumbing or electrical contractor and they same the same thing. There aren’t enough young folks getting into those trades as well.
B-to-B Marketing Trends 2012 Study
The Institute for the Study of Business Markets recently released their new finding on B-to-B Marketing Trends for 2012. The study highlights the need for change from investing in the best tools available to truly understanding the needs of your customers. This means getting access to meaningful market and competitive insights and helping clients understand the power of business segmentation.
B-to-B Marketers: Have you forgotten the basics?
The last two years for most of us in the B-to-B space hasn’t been much fun. Budgets cut, every move or project had to be justified seven different ways. When leads came in, ALL were followed.We ran a tight ship. Today, business is beginning to improve, budgets are increasing, new products are being launched and for some of us, social media has been introduced which needs our attention.
Why Content Sharing Should Be Part of Your Overall Marketing Program
Most of us spend a considerable amount of time online. Did you realize that almost half that time is spent with published content? Over 27 million pieces of content are shared everyday.
New Study Shows Best Way of Reaching Manufacturing Professionals
If you’re looking to reach the professionals who run and manage manufacturing facilities which media would serve you best? It appears that an integrated plan is best.
Social Media for B-to-B Marketers
This is for those of you who are still on the fence on social media and how it might fit into your overall marketing strategy.
According to Forrester research, over 90% of B2B buyers are already using social media tools, often to research and execute purchases.
5 Reasons Why Social Media Doesn’t Work
Some people can come up with excuses for everything. Have you heard this before? I have and after asking a few questions of prospects or clients it comes down to this:
Social Media: Don’t Try To Be Someone You’re Not
In the social media arena like in the real world people need to know, like and trust you in order to have a meaningful relationship. In the social media space, things are somewhat different in that you can’t choose the people following you.