Smartphone Users: What Are They Using Them For?

by | Jun 28, 2011

As the world grows more mobile, it’s inevitable that smartphones are and will become a more intricate part of our daily routine. It’s my contention that in our world of reaching the professional tradesmen these phones are being used on a regular basis.

I don’t have the data to back that up since there have been no formalized studies done specifically on this market segment. But if you make the assumption that what we do in our everyday lives rolls over to our work day routines, then a new study out by Google that looks at the purchasing habits of smartphone users in the U.S. may be of interest to you.

Chris Crum from outlines the highlights of the study. Among them are these points that I find interesting:

  • 89% of smartphone owners use their device throughout the day for a variety of activities.
  • 82% notice ads on their phones and half of them take action.
  • 77% use them for search.
  • 95% of users have looked for local information
  • 77% have contacted a business by either calling or visiting

What kinds of trends are you seeing out there?

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