Social Media for B-to-B Marketers

This is for those of you who are still on the fence on social media and how it might fit into your overall marketing strategy.

According to Forrester research, over 90% of B2B buyers are already using social media tools, often to research and execute purchases.

Consider these facts:

  • Facebook – There are over 500 million active users.
  • Twitter – 175 million and growing. In 2010, there were 25 BILLION tweets!
  • YouTube – 35 hours of video are uploaded every minute.
  • Flickr – 3000+ photos uploaded every minute.

Needless to say, B2B marketing needs to look at the opportunities social may bring to the table. Most B2B relationships are established through direct interfacing and building relationships. It’s amazing how many people in this arena share their knowledge and build networks. What better place to demonstrate thought leadership.

If you’re looking to buy something and you’re looking for feedback from someone who already has made the decision, social is an ideal place to get that feedback. B2Bento has a white paper, Social Media for B2B Marketing that’s worth reading. It outlines strategy and guidelines and shows examples of what others are doing.

Are you ready? Jump in the water is fine!

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    • John Sonnhalter

      Not really. I try to make everyone aware of studies as I find them so you as a reader can make your own conclusions. The Gardner study focuses more on the plant operations area which is usually pretty traditional. Hope this answers your question.

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