b to b magazine Archives

Latest Trends for a Successful Email Campaign

October 30, 2013
| Marketing Trends, Traditional Marketing
| 0

Recently, Christopher Hosford, the East Coast Bureau Chief for BtoB Magazine, held a virtual roundtable discussion with some industry leaders about the future of email and where it's heading. Here are some highlights from my perspective:read more >

B-to B-Marketers: What Are Your Most Effective Sales Channels?

April 24, 2012
| Marketing Trends, Social Marketing, Traditional Marketing
| 0

B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you dong to take advantage of these "opportunity zones" to be successful? B-to-B marketers - are you prepared for a more educated buyer?read more >

5 Tips to Improve Your B-to-B Direct Marketing Efforts

Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn't dismiss or forget about what's been successful in the past. read more >

B-to-B Marketers: Tap Social to Increase Search

December 16, 2010
| Uncategorized
| 0

According to the data from B2B magazine and Business.com, marketer's No. 2 goal for social media after brand building was increasing traffic to websites. If you generate more traffic, a logical conclusion is that you'll generate more leads.read more >

Industrial Marketers Focus on Social Media

July 14, 2009
| Marketing Tips, Social Marketing
| 0

I've been saying for some time now that B-to-B marketers, and especially those in the industrial section, need to start embracing social media. Recently BtoB magazine hosted a Netmarketing breakfast in New York. Here are some nuggets from the meeting for you to ponder on:read more >

Sonnhalter