B-to-B Marketers: Tap Social to Increase Search

Social media marketing is important in its own right, but efforts in the area can boost more online channels according to an article in  eMarketer.com.

According to the data from B2B magazine and Business.com, marketer’s No. 2 goal for social media after brand building was increasing traffic to websites. Search ranking increased with increased social activity. If you generate more traffic, a logical conclusion is that you’ll generate more leads.

Are you utilizing social media to improve your search as part of your overall strategy?


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