by Sonnhalter | May 2, 2017 | Marketing Tips, Social Marketing, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
You probably set up a Facebook page and a Twitter account a few years ago when social media was the new shiny object for marketers. But now, your social media is anything but new and exciting … and it doesn’t help you reach contractors. You might be wondering if you’re wasting your time on these channels or if you’re better served by switching to the newest social trend.
As a longtime leader in Business-to-Tradesman marketing, we’ve developed 12 helpful tips that will help you use social media to effectively reach contractors.
In “12 Tips for Reaching Contractors with Social Media,” you’ll learn how to evaluate the social media you’re already using and pick the right avenues for connecting with contractors. The tip sheet shares best practices for social media in this niche space using content and integrating it into your overall marketing programs.
Download 12 Tips for Reaching Contractors with Social Media by signing up here.
by Sonnhalter | Apr 25, 2017 | Events/Trade Shows
By Rachel Kerstetter, PR Architect, Sonnhalter
Did you know that today is Hug a Plumber Day? (Sometimes called Plumber’s Day.) Often plumbers don’t receive the credit and fame that they deserve, unless they’re Mario and Luigi and trying to save a princess. The Super Mario Brothers are the most famous plumbers, and they live in a Nintendo game.
The reality is that without plumbers, our world would be far from sanitary or pleasant. As part of our team’s commitment to getting our hands dirty in our clients’ work, we’ve had the opportunity to see plumbers at work, we’ve used their tools and we’ve heard their stories; we know that they deserve to be honored, not just hugged, today.
Plumbers do so much more than unclog drains and fix leaky faucets. It’s plumbers who install the miles of piping that make hot, cold and process water and gas utilities possible.
Did you know…
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by Sonnhalter | Mar 8, 2017 | Marketing Tips, Marketing Tools, Public Relations, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
More than a year ago, we released an extensive database of thousands of vocational education programs across the country. We recently updated that list, adding about 1,000 new programs, separating them out by state tabs and standardizing the descriptions to make it even easier to search, sort and use.
Why would a marketing communications firm make such a resource? We hope the tool will bridge the gap between manufacturers and educational programs. The database serves as a helpful tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen.
There are a myriad of ways to take advantage of a tool like our database. I’d love to name a thousand ways to use it (given enough time and coffee I probably could too!) but I’ll leave you with a few suggestions of how to make our work, work for you.
Fill the Talent Pipeline
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by Sonnhalter | Feb 28, 2017 | Tradesmen Insights
By Rachel Kerstetter, Public Relations Architect, Sonnhalter
If your content marketing program includes a blog, you’ve felt the pressure to produce a lot of content. Blogs are hungry little monsters that need a steady stream of new information to be effective.
But never fear! It is possible to feed the content beast and not lose a finger in the process.
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by Sonnhalter | Jan 24, 2017 | Marketing Trends, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
“It seems like a lot of companies are doing _________. Should we be doing it too?”
Fill in the blank with any new digital tool: Virtual Reality, Facebook Live, Snapchat, Augmented Reality, etc.
Marketers are asked to consult on new communication mediums and trends on a daily basis. When they aren’t asked to consult, they’re being directed to jump in.
Once upon a time marketers were asked about email, then social media and apps. We’ve come a long way in technology trends. But the basic question is: Should we jump on the bandwagon? (more…)
