Is your Website Optimized for Mobile Users?

Here are some facts we can’t ignore: According to Hubspot, mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S. right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way.

So it begs the question – is your website optimized for mobile users? I recently read an article by Jamie Turner in Social Media Examiner, 9 Tips for Optimizing Your Website for the Mobile Users that I thought was very helpful. Here are some highlights:

  • KISS – keep it SIMPLE.
  • Plan your site layout – keep pages to a minimum and the layout simple.
  • Match branding elements – make sure mobile site looks like your regular site (look and feel).
  • Avoid Flash and Java – Apple products don’t Flash and many phones don’t support Java.
  • Reduce the amount of text entry – use dropdowns, checklists or prepopulated fields when possible.
  • Use mobile redirects – make sure your site has the correct software so it can identify a mobile user and send them to that version of the site.

Have you made sure your website is mobile friendly?

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Podcast: Why Online Training Gives You the Edge

I caught up with Lisa Bordeaux from BlueVolt recently to talk about the importance of using online training. Everyone is looking for ROI. 

BlueVolt provides online training centers for manufacturers, distributors, buying groups and trade associations. They have delivered more than 1 million courses to date. They have been a strategic partner of ours for over 5 years and have helped several of our clients in this area.

Lisa explains the differences of why Manufacturers and Distributors use it and why their reasons are different. She also talks about the different ways to learn – Observations, Conferences, Classroom and Self-Study.

Here are a few highlights:

Training – It’s not on fire (easy to push out) – but in our customers’ experience – it’s one of the most significant things you can do for the bottom line. We have customers telling us certified people are outpacing their industry averages by 16-24% YOY. Not sure what other efforts have that impact.

Training – get it as close to the guy as possible – usually folks have 10 minutes in the afternoon to learn something – our buying group customers – say their member employees spent the ten minutes surfing a supplier site for product information – but by bringing it all in one place and putting the incentives on it, like we do – they spend the 10 minutes becoming better sellers – and that’s time well spent.

Enjoy. Listen here.

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“Right Skills Now” Provides Fast-Track Training for Tradesmen

The biggest issue I hear from both contractors and manufacturers is lack of work isn’t the issue, but lack of qualified people to do it is. Right Skills Now  may not be the end all but it’s a model that can work for both on a regional basis. I know one of Mike Rowe’s passion is training the professional tradesman and this is a step in the right direction.

According to a Skills Gap study by the Manufacturing Institute, more than 80 percent of U.S. manufacturers can’t find qualified people for the nearly 600,000 skilled production jobs that are currently unfilled.

For American manufacturing to be successful, employers need machinists that have the right skills, and they need those skills now. That is the impetus for a new, fast-track education initiative called Right Skills Now.

The program is an accelerated, 16-week training course for operators of precision machining equipment. It provides classroom and hands-on shop experience to prepare students for immediate employment. It also allows individuals to earn college credit and national industry certifications.

One of the founders of Right Skills Now is Darlene Miller, CEO and owner of Permac Industries in Burnsville, Minn. She helped launch the training program for CNC machinists in her home state.

As a small business owner representing the manufacturing sector, Ms. Miller was asked to serve for two years on the President’s Council for Jobs and Competitiveness. The Jobs Council is comprised of citizens chosen to provide non-partisan advice to the President to help foster economic growth, competitiveness, innovation and job creation.

Photo caption: Darlene Miller discusses the capabilities of the University of Pittsburgh/VA Human Engineering Research Laboratory with Director Rory A. Cooper, Ph.D., during a recent PCJC listening and action session.

PMPA provides staff assistance to Ms. Miller for her Jobs Council duties. Miles Free, PMPA’s Director of Industry Research and Technology, helped assure that the initial draft curriculum for Right Skills Now focused on delivering relevant skills needed in today’s advanced precision machining shops.

According to Ms. Miller, the first time she met with President Obama, she was asked to talk about the economy as it related to manufacturing and small business. “One of the things I said to the President was, ‘Not every student needs to go to college,’” she says.

“He had recently made a speech saying that every student should go to college. But he later agreed that while not all students must go to college, they do need some educational training beyond high school.

“I told him that in the precision machining industry, we have an urgent need for skilled people,” Ms. Miller continues. “We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”

Despite the nation’s high unemployment rate, attracting workers with machining skills has been difficult for small manufacturers. “Because of the recession, we’re all strapped financially,” Ms. Miller explains. “We need people who have math skills. Our equipment is very high-tech, so we can’t afford to hire someone who hasn’t had technical training.

“It is critical that new hires have the necessary math and safety skills to understand and operate the machines,” she adds. “There is so much more involved now than there was 10 years ago.”

Serving on the Jobs Council with Ms. Miller are some of the country’s top corporate leaders from GE, American Express and DuPont. After the council meeting with the President, the members were divided into sub-committees. Ms. Miller was asked to co-chair the High-tech Education Sub-committee with Intel’s CEO, Paul Otellini.

The group held meetings and brought in two of Minnesota’s technical schools—Dunwoody College of Technology and South Central College. The sub-committee was also able to elicit help from the National Association of Manufacturers (NAM); the National Institute for Metalworking Skills (NIMS); and American College Testing (ACT), the company that developed the testing for applicants. The program has also received funding from the Joyce Foundation.

“To make this work, there had to be a partnership between the business community, the technical schools and organizations like NAM, NIMS and ACT,” Ms. Miller emphasizes.

To be eligible for the program, applicants have to take ACT workforce development tests, which are geared towards the machining industry.
The three WorkKeys tests used are Reading for Information, Applied Mathematics, and Locating Information.  Each of these tests is scored from 1-7 points.  People who score at least 3 points on each of the 3 tests earn a Bronze-level National Career Readiness Certificate.  Scores of at least 4 earn the silver-level, 5 for gold, and people who achieve at least 6 points on each of the three tests earn a platinum-level NCRC. As Ms. Miller said, additional training is available for those who don’t score as high as they’d like to match the job skill requirements of the employers who use NCRC scores. If an individual doesn’t qualify for the program the first time, there are remedial classes available.

“Problem-solving is huge part of the curriculum,” Ms. Miller says. “There is a mix of both classroom learning and shop time. After 16 weeks, the student will intern at a manufacturing company for eight weeks.

“That person can stay with the company and continue his or her education in a specific field,” she adds. Some go into programming, Swiss machining or advanced CNC skills. Others may end up as operations managers, quality managers or even entrepreneurs.

We intend to replicate Right Skills Now nationally,” Ms. Miller sums up. “It’s not just for CNC machinists. It can be used for nearly any job skill. The program is so well-defined and accredited, it can be tweaked very easily to train anyone from welders to healthcare technicians.”

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Tablets and Smartphones are Changing the Way Manufacturers Will be Reaching the Tradesmen

Today’s digital environment is rapidly evolving driven by the increase of devices people use to consume content. This holds true for the professional tradesman as well (remember they are consumers too).

With smartphones, tablets and other connected devices, consumers have become digital omnivores according to a new study out by comScore. Their new white paper, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption. Findings include:

  • Consumption away from desktops and laptops is really growing.
  • Smartphones are the catalyst to mobile media consumption.
  • Tablet traffic is becoming  notable and rising quickly.

Download a copy of the white paper.

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Enhance Your Trade Show Presence by Utilizing Social Media

For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space?

A recent post by Jeffrey Cohen from Social Media B2B highlighted 10 ways to maximize your efforts. Here are some highlights:

  • Use full URLs for social media profiles – mailers, handouts, signage. Don’t make prospects search for you.
  • Include latest topics from relevant industry groups or associations – Check LinkedIn groups or forums for the latest industry topics and share them with the group working the booth as conversation starters. A good way to break the ice and start building a relationship.
  • Put content on slideshare – Create a short, highly visible deck about new products or demos you’re doing at the show. Make sure you have key-word rich descriptions and to share them prior to the show on your social network.
  • Live blogging – If there is a keynote speaker, take notes and post before leaving the presentation.
  • Connect with show organizers – Provide them with content for their site as well as using their #hashtag during the show.
  • Conduct video interviews with customers or distributors. Subject matter can be anything from industry trends to a review of your products.

Those are some idea; what are you doing to maximize your trade show efforts?

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Podcast: Trends in Distribution and What it Means to the Distributor-Supplier Relationship

I recently caught up with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. We talked about how things are changing, especially since the downturn in the economy.

She shared with us “Four Trends in Distribution” from the MDM’s 2011 Distributor Landscape Report and what it has meant for the supplier-distributor relationship.

Click here and enjoy.

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