Tablets and Smartphones are Changing the Way Manufacturers Will be Reaching the Tradesmen

Today’s digital environment is rapidly evolving driven by the increase of devices people use to consume content. This holds true for the professional tradesman as well (remember they are consumers too).

With smartphones, tablets and other connected devices, consumers have become digital omnivores according to a new study out by comScore. Their new white paper, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption. Findings include:

  • Consumption away from desktops and laptops is really growing.
  • Smartphones are the catalyst to mobile media consumption.
  • Tablet traffic is becoming  notable and rising quickly.

Download a copy of the white paper.

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0 Comments. Leave a comment

  1. Chuck Lohre

    A recent survey I did at an electrical conference indicated that independent contractors are running their businesses off of their smart phones and tablets. Electrical contractors that work for institutions and municipalities don’t use them. I have an alliance with Creative Media Pulse who can economically offer such apps http://lohre.com/creative_mediapulse.html/.

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