by tradesmeninsights | Apr 18, 2019 | News, Press Release
Agency’s fifth annual scholarship donation toward construction program adds to its longstanding relationship with trade professionals.
CLEVELAND – April 2019 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, continues its support of Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship” with a $2,500 donation. This marks the fifth year in a row Sonnhalter donated to the program.
With more than 5,000 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication.
“On behalf of Cuyahoga Community College, we are very grateful for Sonnhalter’s continued generous support,” said Megan O’Bryan, vice president, development and president, Tri-C Foundation. “This gift helps students realize a dream that otherwise may not have been possible by providing scholarships which are an essential tool in ensuring access to the education and training our students will need to work in the construction industry. Thank you for making a difference in the lives of Tri-C students.”
Students receive up to 250 hours of classroom instruction, as well as up to 1,600 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work.
“With the construction scholarship, I was able to improve my skills and enter into the Carpenters Apprenticeship Program,” said Brian, a 2019 pre-apprenticeship training graduate at Cuyahoga Community College.
“Each year, Sonnhalter is pleased to extend our support for this program and all the work it does to shape the minds of future hardworking professionals in the construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. ”These types of programs at Tri-C are especially critical as the industry faces a tremendous skills gap. We are pleased that we can help encourage students in our community by helping to provide career opportunities that they might not have considered.”
Sonnhalter developed an extensive database of vocational education and technical programs in the United States similar to Tri-C’s construction apprenticeship program. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. To download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
by tradesmeninsights | Mar 8, 2019 | News, Press Release, Public Relations, Tradesmen Insights
Marketing communications firm and One Hour Heating & Air Conditioning received a Silver Davey Award in the business-to-business integrated campaign category.
CLEVELAND – March 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the 14th Annual International Davey Awards competition. Sonnhalter accepted the award in the business-to-business integrated campaign category for the “Shouldn’t We Be Talking?” personalized road trip campaign it developed with One Hour Heating & Air Conditioning.
Sonnhalter worked with One Hour Heating & Air Conditioning to create a personalized, integrated campaign to connect with business owners to discuss the potential benefits that they would gain from joining the One Hour franchise. With the objectives of gaining interest among prospects and softening the idea of becoming a franchisee, Sonnhalter used the simple concept of sitting down over a cup of coffee to broach a difficult topic with the theme, “Shouldn’t We Be Talking?” The theme was intertwined throughout all the touch points of the campaign and culminated in the salesperson bringing a thermos of hot coffee to the meeting.
The campaign consisted of several touch points that were personalized to communicate local market knowledge and insights and secure an in-person meeting. Communication tactics for the campaign included phone calls, emails, postcards, 3D mailings of coffee mugs and social media.
“Converting a business into a franchise of a national brand can be a hard and stressful decision, so the campaign’s goal was to make that experience feel more honest and conversational,” said Matt Sonnhalter, vision architect at Sonnhalter. “Both Sonnhalter and One Hour are very pleased with the rise in opportunities that stemmed from this campaign and are honored to be awarded for our efforts.”
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
by tradesmeninsights | Feb 1, 2019 | News, Press Release
CLEVELAND – January 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Weldcote as one of its newest clients. 
Weldcote was founded in 2006 by Bill Roland and John Pandorf, two industry veterans with more than 65 years of experience. Weldcote manufactures and distributes high-quality welding supplies, including abrasives, consumables, production alloys, auto-darkening welding helmets and various tools and accessories. With its recent acquisition by Zika, new product offerings are continually being added.
“Our vision as a company is not to compete with the ‘titans’ of our industry, but rather supplement and expand the offerings that are not being provided by those larger firms,” said Joe O’Mera, CEO of Weldcote. “We believe having a niche-minded agency like Sonnhalter will help us leverage our innovative product offerings by using the best possible channels.”
Sonnhalter assists Weldcote in a number of public relations objectives, including developing press releases, organizing media events, drafting and placing feature articles in key trade publications, providing trade show support and maintaining media relations on a daily basis.
“Weldcote is a company that has recently experienced a lot of success, and we look forward to utilizing our industry expertise to put them in the best position possible in getting the word out on all the exciting things to come in the near future,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are pleased to be working with Weldcote and to increase visibility for its innovative line of products.”
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by tradesmeninsights | Sep 26, 2018 | News, Press Release, Tradesmen Insights
CLEVELAND – September 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a ninth year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $31,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected more than $250,000 in donations.
Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.
“Cleveland Habitat for Humanity eagerly awaits Sonnhalter’s annual Tool Drive,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “It replenishes our inventory and generates revenues to support our affordable homeownership program. Sonnhalter has been doing this for several years, demonstrating again and again its commitment to affordable housing in Cleveland. Sonnhalter is a treasured partner.” (more…)
by tradesmeninsights | Jul 12, 2018 | Events, Press Release, Tradesmen Insights
Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed.
CLEVELAND – July 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the ninth annual Sonnhalter Tool Drive, during the entire month of August.
Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Wednesday, August 1 and Friday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing.
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by tradesmeninsights | Jun 29, 2018 | News, Press Release
CLEVELAND – June 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced Rosemarie Ascherl-Lenhard is rejoining the firm as public relations foreman.
In the role of public relations foreman, Ascherl-Lenhard will oversee developing clients’ public relations strategies, as well as planning and implementing B2T (business-to-tradesmen) public relations programs and initiatives for the Sonnhalter client base.
Prior to rejoining Sonnhalter, Ascherl-Lenhard was senior communications strategist at NMV Strategies. Ascherl-Lenhard previously held the position of public relations foreman from 1998 to 2015 at Sonnhalter. In the past she also held public relations positions at Magic American Corporation and Saifman Richards Communications. She earned her bachelor’s degree from the University of Dayton, Dayton, Ohio.
“We are excited to have Rosemarie rejoin our team. Her background and experience in our niche of marketing to the professional tradesmen will be an asset to our clients,” said Matt Sonnhalter, vision architect at Sonnhalter.
“I am extremely thrilled to be back at Sonnhalter, serving clients in an industry segment I’m especially passionate and knowledgeable about,” added Ascherl-Lenhard.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
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