Marketing firm wins gold award in “Brand and Reputation” category on behalf of Kapro Tools and bronze award in “Media Relations: Trade” category on behalf of Weldcote.
CLEVELAND – December 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “Brand and Reputation” category and bronze award in the “Media Relations: Trade” category at the 17th Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition.
Sonnhalter received the gold award in “Brand and Reputation Management” for the U.S. influencer program it launched for Kapro Tools, a manufacturer of spirit levels, laser levels, and layout tools, marking and measuring tools. Sonnhalter worked strategically in finding and pitching woodworking, DIY and contractor influencers in the U.S. and Canada who would be willing to use Kapro products on upcoming builds and give honest opinions on the product’s features. Sonnhalter drafted personalized letters to accompany each package of Kapro product samples.
Within the first year of Sonnhalter fully implementing Kapro’s influencer program, the number of Kapro’s Instagram followers has more than tripled. Without ever paying more than the costs of shipping free products, Kapro has greatly increased its presence and credibility across many crucial online communities.
Sonnhalter received the bronze award in the “Media Relations: Trade” for its trade industry media presentation at FABTECH 2018 for Weldcote, a welding products manufacturer. Weldcote was exhibiting for the first time at FABTECH, a large, industry trade show, so Sonnhalter developed a plan four months before FABTECH 2018, identifying the tactics, messaging and budget and presented it to Weldcote. Sonnhalter invited trade media attending the show that cover the welding/fabricating industry to a media event arranged at Weldcote’s booth after show hours. Weldcote received immediate product coverage in industry trade publications that were showcasing highlights from FABTECH and the company became a source for several feature articles based on the connections made with media members at the show. (more…)
CLEVELAND – September 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a tenth year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $28,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected nearly $280,000 in donations.
Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.
“Cleveland Habitat for Humanity eagerly awaits Sonnhalter’s annual Tool Drive,” said John Habat, president/CEO of the Greater Cleveland Habitat for Humanity. “It replenishes our inventory and generates revenues to support our affordable homeownership program. Sonnhalter has been doing this for ten years, demonstrating again and again its commitment to affordable housing in Cleveland. Sonnhalter is a treasured partner.” (more…)
CLEVELAND – August 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Cleaning Technologies Group (CTG) as one of its newest clients.
Founded more than a century ago, Cleaning Technologies Group is the industry leader in parts cleaning equipment and ultrasonic cleaning equipment for a vast number of applications. CTG provides parts cleaning equipment of various designs, including rotary basket and conveyor machines, benchtop cleaning systems, ultrasonic cleaning components and robotic cleaning systems as both pre-engineered platform products and custom designed systems. The company is comprised of three divisions, Blackstone-NEY Ultrasonics, Ransohoff and CTG Asia.
“We at CTG proudly stand behind our expertise and processes, but we wanted to partner with an agency that could work with us to revamp our brand to increase our visibility in the industry,” said Dave Melton, marketing manager at Cleaning Technologies Group. “Sonnhalter possessed the industry experience to develop key marketing initiatives that will leverage our leadership and innovation in a way that’s both modern and cohesive.”
Together, Sonnhalter and Cleaning Technologies Group look to create an open-ended plan for marketing support that will cover a variety of services, including creative messaging, media planning and public relations.
“Cleaning Technologies Group is a company with a storied history, an expansive list of cutting-edge technologies and a footprint in nearly every industrial market,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are excited to have the opportunity to work with them to further its presence as an industry leader and utilize new marketing tactics that are as up-to-date as the solutions it makes.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Cleaning Technologies Group, LLC
Cleaning Technologies Group is a global supplier of the most innovative industrial and precision cleaning technologies available today. The company is comprised of three divisions, Blackstone-NEY Ultrasonics, Ransohoff, and CTG Asia. Serving the medical, semiconductor, electronics, aerospace, automotive, off-road, and many other industrial markets, its team has process knowledge and capability to meet the specific needs and the experience required to help make an educated cleaning equipment purchase.
Agency updates and improves its list of more than 980 schools and 4,700 technical programs across the country.
CLEVELAND – October 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, updated its free database of vocational education and technical programs in the United States. The current database now lists more than 980 schools and almost 4,700 programs.
Originally launched in 2015, Sonnhalter’s vocational program database contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. In addition to its new programs, each state in the database is listed separately, and there is also an updated page for national programs and resources. Other features include concise and easy-to-sort course titles.
The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information.
“Sonnhalter understands the growing concerns faced by those in that industry, such as the nation’s skills gap and the struggle to attract young people to the trades after high school,” said Matt Sonnhalter, vision architect at Sonnhalter. “Hopefully, with our latest edition of the vocational education database, companies will have a new tool that will make it easier to reach and inspire the next generation of professional tradesmen.”
To sign up and download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity.
From Thursday, August 1 to Saturday, August 31, organizations, businesses and manufacturers are encouraged to donate extra inventory, demo models, tools and building materials to the Sonnhalter Tool Drive to benefit Habitat for Humanity’s cause and its efforts of eliminating substandard housing.
Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate.
“At last year’s Tool Drive, we were excited by the community’s response in donating more than $31,000 worth of tools, building materials, appliances and other items, bringing the total to more than $250,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “In our tenth year, we’re looking forward to exceeding last year’s total. We are once again counting on the generosity of our community as well as businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.”
Sonnhalter partners with Greater Cleveland Habitat for Humanity for its annual Tool Drive. Greater Cleveland Habitat for Humanity has completed more than 250 homes since 1987 and today, engages over 3,000 volunteers, who provide more than 93,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStore, a recycled building materials store. Proceeds from ReStore sales are used to help Habitat build and rehabilitate homes for those in need.
Tools and materials can be shipped to Attn: Tool Drive, Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115. For information on how you can participate in the Sonnhalter Tool Drive, please contact Rosemarie Ascherl from Sonnhalter at 216.242.0420 x130 or rascherl@sonnhalter.com. To make a monetary donation, please make checks payable to “Greater Cleveland Habitat for Humanity” and mail to Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. The organization creates hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. During the last 32 years, Cleveland Habitat has brought together over 325 sponsor groups and 90,000 volunteers to help more than 275 Habitat homeowners, including more than 900 children, have a safe and decent place to live. Cleveland Habitat has provided working families who earn between 30 and 80 percent of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information, visit: www.clevelandhabitat.org.
Marketing communications firm wins silver award in the “feature article” category for its article on the subject of water quality.
CLEVELAND – May 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a silver award in the “feature article” category at the 16th Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition.
Rosemarie Ascherl-Lenhard, PR foreman, Andrew Poulsen, PR technician, and Matt Sonnhalter, vision architect, of Sonnhalter accept the silver award for feature article category at the PRSA Rock Awards.
The feature article, “Go with the Flow: Best Practices for Maintaining Water Movement in Plumbing Systems,” was written in collaboration with Viega, a leading manufacturer of pipe fitting installation technology. In 2018, Sonnhalter targeted and reached out to a top trade publication in the plumbing industry and pitched a feature article on the subject of water quality. Once accepted, Sonnhalter interviewed and collaborated with Viega personnel to develop an article that focused on how to reduce the spreading of water system-related illnesses. The winning feature article outlined a number of best practices for maintaining water flow and temperature with the intention of informing plumbing system designers and installers of some of the new ways to combat the risk of waterborne diseases. (more…)
